VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.
Part of VCCP’s success has come from its longstanding dedication to its ten founding principles. They were established at launch to be the antithesis to all the frustrations the founders had experienced at other advertising agencies. It means we spend less time managing and more time thinking.
Brilliant ideas come from openness.
Great teams take responsibility for each other.
Be On Time
Deliver on time, or earlier.
Small motivated teams achieve the best results.
Its easy to complicate, it's difficult to simplify.
Listen to whoever wants to speak to you.
Keep open books and admit mistakes.
Take pride in the work we produce.
Delay is corrosive, energy is infectious.