TitrePlaylists for Earth
Campagne Playlists for Earth
Annonceur ClientEarth
Marque ClientEarth
Date de première diffusion/publication
Secteur d'activité Environnement & Ecologie
Synopsis The Campaign idea of Playlist For Earth calls on the musical creativity of people around the world to deliver an awareness message to a broad audience. The idea is original and impactful: Celebrities, influencers, and citizens use the song titles of the playlists they create to deliver a message.The song titles on each playlist, when read as a sentence, communicate a powerful message about the climate crisis. The campaign allows the music world to start important conversations with fans – about action on climate change and hope for a better future. In a playful way people will inspire each other to create and share playlists on social media. The result is an original, emotional and impactful kind of modern activist poetry.
Type de média Digital

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