Coordonnées/Contact

110 East 25th St.
New York NY 10010
Etats-Unis
E-mail:
Site web:

Données

Fondée en: 2015

Réseau:

Effectif: 20

Awards: 57

créations: 26

Fondée en: 2015

Réseau:

Effectif: 20

Awards: 57

créations: 26

FRED & FARID New York

110 East 25th St.
New York NY 10010
Etats-Unis
E-mail:
Site web:

When it comes to eCommerce, FRED & FARID New York thinks outside the box - literally.

When it comes to stocking your home bar, Rémy Martin 1738 is a staple... And now, it’s right at your fingertips. To demonstrate this, FRED & FARID New York wanted to rethink traditional ecommerce media, and thought outside of the box… literally.

FRED & FARID New York hijacked Facebook and Instagram shoppable “Collection” ads, which allow users to swipe through products in-feed, while they view the video content. Breaking free of the ad unit itself is surprising, scroll-stopping and inviting to say the least. Cheers to that.

No more boundaries or red tape– every aspiring home-bartender can shop the entire Remy Martin collection with a few taps in their social feed. So, how can that be demonstrated within the confines of a traditional ecommerce ad? By breaking it, of course.