CLIENT: MÉDECINS DU MONDE
TITLE: THE NON - EVICTION LETTER
DATE: 31 MARCH 2018
MÉDECINS DU MONDE SENT A NOTICE OF NON - EVICTION TO THE GOVERNMENT
Médecins du Monde is a medical humanitarian association of international solidarity that fights for access to healthcare for the most vulnerable populations. On March 31th, for the end of the winter truce, thousands of people received an eviction letter that led them into the street.
Médecins du Monde wanted those in power to experience the situation of those evicted. In this digital age, Médecins du Monde decided to invade the mailboxes of those who have the power to change things. Because receiving a letter means having a roof. A non-eviction letter was sent to the President of the Republic and to the members of his government to remind them of their responsibility: to provide a roof to all those who do not have one and to guarantee them access to healthcare.
Download the letter sent to Emmanuel Macron and the visuals Click Here
The watch the Case Study Click Here
CEO: Wale GBADAMOSI-OYEKANMI
Creative Directors: Fabienne FIORUCCI & Damien FOUI
Art Director: Tom DANGUY
Copywriter: Antoine ALLAIN DES BEAUVAIS
Creation Assistant: Jean MIMOUN