TitreA Giant Story
Agence
Campagne A Giant Story
Annonceur Intuit Inc.
Marque Intuit
Date de première diffusion/publication
Secteur d'activité Services aux entreprises
Synopsis Big businesses have the power of Big Data, AI and Machine learning working for them every day. But Intuit is making those powerful tools and insights available to the rest of us– especially small businesses and the self employed who desperately need it. Our challenge was to bring to life the benefits of Intuit’s ecosystem in a human, emotional and empathetic way. By articulating Intuit’s purpose-driven mission of “Powering prosperity around the world,” we kicked-off their first ever global brand campaign with the film, “A Giant Story.”
“A Giant Story” was released on Feb. 1st and quickly went viral. It received over 2 million views without media support and has far exceeded KPI’s. As of this posting it has received over 20 million online views.
In order to leverage the PR that comes with a tent-pole media moment, and drive mass awareness of Intuit and the giant campaign, we created a :15 second film to run in the Super Bowl. Our combined Super Bowl effort has landed Intuit on several lists of the most-viewed online Super Bowl commercials.
A partnership with Snapchat allowed us to create Augmented Reality Giants across the country, from the Super Bowl in Minneapolis to the Intuit campus in Silicon Valley. 
Type de média Film Web
Longueur
Chief Marketing Officer (CMO)
Marketing Director
Marketing Manager
Marketing Manager
Marketing Manager
Marketing Manager
Agency
PDG
Président
Responsable de la création
Directeur de création
Directeur de création
Associate Creative Director/Copywriter
Associate Creative Director/Copywriter
Directeur artistique
Directeur artistique
Director of Integrated Production
Integrated Producer
Integrated Producer
Integrated Producer
Integrated Producer
Designer
Post production
Assistant Monteur
Producteur print
Studio Manager
Business Affairs Manager
Responsable de la stratégie
Group Planning Director
Group Brand Director
Brand Director
Brand Director
ASSISTANT BRAND MANAGER
Maison de production
Réalisateur
Producteur exécutif
Responsable de la production
Producteur, maison de production
Directeur de la production
Producteur délégué
CG COORDINATOR
CG COORDINATOR
CG COORDINATOR
Head of CG
Effets spéciaux
CG Supervisor
CG Supervisor
Directeur de création
ANIMATION SUPERVISORS
ANIMATION SUPERVISORS
Compositing Lead
Montage
Maison de production
Artiste / Dessinateur
Sociéte de création sonore Therapy Studios
Sociéte de création sonore
PICTURE FINISH
Audio Finishing Lime Studios
Ingénieur du son

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