Founded in 1998 and growing into Joe Public United in 2007, makes this brand and communication group one of South Africa’s largest 100% independently owned advertising agencies. A purpose-driven group that exists to be the fertile soil that grows their people, clients, and country. The group’s service offering is through its specialist companies: Joe Public (Above-the-line), Joe Public Connect (Digital), Joe Public Engage (Public Relations), Joe Public Ignite (Beyond-the-line) and Joe Public Shift (Brand Design). The group also has African and European partners/affiliates in 8 different countries.
What we believe in
We are a 100% independent, proudly South African, integrated brand and communication group, whose philosophy is grounded in the belief that growth is a virtuous circle: we believe that the growth of our people is linked to the growth of our creative product, which impacts the growth of our clients, and which ultimately contributes to the growth of the country. This ripple effect of growth is what we call ‘growth to the power of n’.
What we do
Our philosophy of growth to the power of n is also related to the way we see the life of a creative idea. Not only may an idea be born from any communication field, it should be amplified through all the channels at our disposal. That is why we have steadily built our integrated services, from brand design to above the line, from below-the-line to beyond-the-line, from digital to PR, which allows us to make every big idea even bigger.
100% locally owned and proudly South African
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