| Titre | The 9'58 Biography |
| Agence | BETC HAVAS |
| Campagne | The 9'58 Biography |
| Annonceur | Puma |
| Marque | PUMA |
| Date de première diffusion/publication | 2019 / 5 |
| Secteur d'activité | Mode, vêtements, chaussures |
| Philosophie | In order to celebrate the 10th anniversary of Usain Bolt's 9.58-second world record on the 100m dash, BETC/Havas partnered with PUMA to create a biographical book in tribute to the athlete. The book titled "The 9’58 Biography" recounts the most memorable events in Bolt's life that led him to break the world record in 2009. In its 224 pages, the book presents interesting facts from the career of the fastest runner in history, based on research conducted by the advertising agency. But what really makes this work stand out is the animation readers see when they quickly flip the pages, causing "The 9’58 Biography" to reproduce Bolt's 9.58-second run, in 224 frames. A fun way to show that, behind each step in the world's fastest run, there is a long story of effort, dedication, training and sweat. The “9’58 Biography” was created especially as a gift to Usain Bolt. The sprinter was surprised with a copy of the book during an event promoted by PUMA in São Paulo, in which the brand also launched its new PUMA Hybrid NX shoe. Bolt was moved by the gift as he flipped through the book and expressed his appreciation. Seventy other athletes and influencers present at the event also received copies of the book and proceeded to share them on their social networks. |
| Type de média | Livre |
| Longueur | |
| CCO | Erh Ray |
| ECD | Andrea Siqueira |
| Directeur de création | Alexandre Kazuo |
| Directeur de création | Lucas Ribeiro |
| Creative | Alexandre Kazuo |
| Creative | Lucas Ribeiro |
| Brands & Business | Camila Nakagawa |
| Brands & Business | Giovana Degen |
| Brands & Business | Camilla Steiman |
| Channels & Engagement | Carlinha Gagliardi |
| Strategy | Agatha Kim |
| RTV Production | Anna Ferraz |
| RTV Production | Mari Goebel |
| Graphical Production | Gilmar Souza |
| Graphical Production | Carlos Valeriano |
| Final Art Work | Plínio Junior |
| Publishing | p+e |
| Production Company | CEGO |
| Director | Daniel Levenhagem |
| Producteur exécutif | Maria Reser |
| Production Coordinator | Julia Jubileu |
| Photography | Victor Ponce |
| Photography | Genga Estudio |
| Post Production | CEGO |
| Designer | Diego Brito |
| Assembly | Daniel Levenhagem |
| Post-Production audio | Squad |
| Music Score | Gustavo Boralli |
| Producteur exécutif | Dario Forghieri |
| Sound Editor | Hans Zeh |
| Client Services | Zi Nammur |
| Event Conception | Versão Beta |
| Client Approval | Fabio Kadow |