BETC Insights

Perhaps even more than advertising itself, immigration has been a major theme and driving force of Mercedes Erra’s life. Born in Catalonia, not far from Barcelona, she arrived in France at the age of six, not speaking a word of French. Her “otherness” became a motor to succeed. lire plus

It’s time to make a flap about the top performers in the year’s most unusual creative competition: The AdForum PHNX Tribute lire plus

Climate concerns, the shift to electric, sharing versus owning – all of these are impacting the way car brands communicate. We spoke to some of those who are driving the change. lire plus

David Martin Angelus is Global Creative Director at BETC Paris. But he is Spanish/American/Cypriot. It gives us the occasion to talk about his vision of the French advertising industry. lire plus

Entretien avec David Martin Angelus, Global Creative Director chez BETC à Paris sur son parcours très international et sur sa vision de la publicité française lire plus

The way advertisers talk about gender and diversity is rapidly evolving, but can they sidestep a new set of clichés? lire plus

"Christmas is for enjoying even more". Thanks to Marie-Eve Schoettl and David Soussan, creative directors at BETC, we can enjoy the second Manor's communication for the holiday season. lire plus

A father-son relationship through dancing. That's the new christmas campaign for Bouygues Telecom, explained to us by the creative team, Rémy Campet and Rayhaan Khodabux lire plus