| Titre | Thirteen is worth fighting for |
| Agence | IPNY, Inc. |
| Campagne | Thirteen is worth fighting for |
| Annonceur | PBS Thirteen |
| Marque | PBS Thirteen |
| Date de première diffusion/publication | 2017 |
| Secteur d'activité | Programmes et chaînes de TV et radio |
| Synopsis | With Congress making noise about defunding the Corporation for Public Broadcasting in its new budget, THIRTEEN, the nation’s most- watched public television station, launched a campaign to 1) raise the ire of its passionate New York viewers, 2) inspire contributions, and 3) encourage subscribers to tell their local representatives to lobby against the impending cuts. This is a call-to-arms approach that transcends the well-bred fundraising appeals Public Television is known for. |
| Type de média | Affichage |
| Chief Creative Partner | Bruce Lee |