TitreRepicturing Homeless - Vanessas Story
Campagne Repicturing Homeless
Annonceur Getty Images / Fiftyfifty
Marque Getty Images / fiftyfifty
Date de première diffusion/publication
Secteur d'activité Publicité et communication
Synopsis Getty Images, a world leader in visual communications has joined forces with the Düsseldorf street magazine fifty-fifty and the creative agency Havas Germany to launch a campaign which aims to change the way the homeless community is viewed and drive a narrative of possibility. The ‘Repicturing Homeless’ campaign (http://www.repicturinghomeless.com) sees homeless individuals portraying people from different walks of life in a series of stock images which are available to license from today.
Type de média Etude de cas
Responsable de la création
Responsable de la publicité (annonceur)

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