TitreRepicturing Homeless - Kalles Story
Agence
Campagne Repicturing Homeless
Annonceur Getty Images / Fiftyfifty
Marque Getty Images / fiftyfifty
Date de première diffusion/publication
Secteur d'activité Publicité et communication
Synopsis Getty Images, a world leader in visual communications has joined forces with the Düsseldorf street magazine fifty-fifty and the creative agency Havas Germany to launch a campaign which aims to change the way the homeless community is viewed and drive a narrative of possibility. The ‘Repicturing Homeless’ campaign (http://www.repicturinghomeless.com) sees homeless individuals portraying people from different walks of life in a series of stock images which are available to license from today.
Type de média Etude de cas
Longueur
Responsable de la création
Responsable de la publicité (annonceur)

Autres créations de cette campagne