Campagne Fieeld
Annonceur Santander Bank
Marque Santander Bank
Date de première diffusion/publication
Secteur d'activité Services bancaires, investissements, services boursiers
Slogan The first tactile broadcasting system
Synopsis Fieeld is the first tactile broadcasting system.When tracking the play, a device was created with a sliding element that replicates what the ball does on the pitch. The movement of this element is easily detectable by the touch on a fabric surface that emulates the field, and synchronizes with the audio broadcasted, making it possible for the blind person to follow the sporting event. 
Type de média Etude de cas
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