TitreFieeld
Agence
Campagne Fieeld
Annonceur Santander Bank
Marque Santander Bank
Date de première diffusion/publication
Secteur d'activité Services bancaires, investissements, services boursiers
Slogan The first tactile broadcasting system
Synopsis Fieeld is the first tactile broadcasting system.When tracking the play, a device was created with a sliding element that replicates what the ball does on the pitch. The movement of this element is easily detectable by the touch on a fabric surface that emulates the field, and synchronizes with the audio broadcasted, making it possible for the blind person to follow the sporting event. 
Type de média Etude de cas
Longueur
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