TitreThe 54-Second Watch (118s)
Campagne The 54-Second Watch
Annonceur Fondation Emergence
Marque Fondation Émergence
Date de première diffusion/publication 2023
Secteur d'activité Droits de l'homme
Synopsis Around the world, LGBTQ+ people face daily violence. But the statistics paint an even darker picture. Intolerance kills. Abuse and discrimination lead to suicides and murders, cutting average life expectancy by years. To denounce this injustice, we designed an object just as unfair, a watch that loses a decade oven one lifetime. Removing 6 seconds every minute: The 54 second watch. Ten copies were engineered in Switzerland by assembling custom high precision movements. The watch was featured in print and out-of-home advertising using press photos of violence against LGBTQ+ people.
Type de média Brand Content

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