TitreTents of Hope
Agence
Campagne Tents of Hope
Annonceur Havas Spain
Marque Accem
Date de première diffusion/publication 2023
Secteur d'activité Publicité et communication
Synopsis Imagine leaving your country abruptly due to conflict or persecution for your identity or beliefs. Overnight, you go from being a Creative Director or Chief Marketing Officer to simply a "REFUGEE." This is the reality for 130 million people worldwide. We aimed to showcase the hidden potential, talent, and experience within refugee camps. Using actual tent fabric, we printed the CVs of individuals living there. These unique resumes were sent to institutions, public agencies, and top companies in the country. Today, refugees are being considered in their hiring processes, offering them a chance for a brighter future.
Type de média Relations presse et relations publics
Longueur

Sélection de créations