ICF Next is a new breed: a consulting agency. We combine the deep creative capabilities that clients expect from a world-class agency with the expertise they require to navigate complex and business-defining milestones. Our team of mission driven strategists, marketers, technologists, and data scientists works every day to build experiences that deliver active participation from the people who most influence change for our clients. Our holistic approach to communications and marketing ensures we are moving customers and colleagues from a state of passive engagement to long-term brand loyalty, advocacy, and shared identity.
With over 1,500 employees across 15 locations in North America, Europe and India, our team brings expertise across nearly every category vertical and particularly deep experience in Consumer Goods, Energy, Financial Services, Health, the Public Sector, Retail and Travel, Tourism, Hospitality + Leisure.
Our core services include:
At ICF Next, we are focused on what comes Next. As many marketers remain focused on engagement or experience, we are pushing into the next territory, Participation. Put simply, we believe there’s something beyond great experiences. Something that does more than produce a series of actions, the impact of which is easily forgotten. We call it Participation and it enables us to transcend experience and create long-lasting, emotional connections with the audiences you care most about.
To help our clients drive Participation with the audiences they care most about, we think about our capabilities in four critical areas. First, we believe in insights to drive strategy and think about data, analytics and strategic planning capabilities in an integrated way. Second, we leverage technology to enable connections. That includes our work as a partner of Adobe and Salesforce, our capabilities as a developer and, of course, through Tally, our world-class loyalty technology platform. Third, we employ creativity to architect relationships through our capabilities in brand, PR, paid media, creative and other marketing services. Finally, we appreciate that impact matters much more than outputs, so we bring forward our management consulting expertise through organizational optimization, process design and change management to ensure that everything we do delivers maximum impact for our clients.
ICF is a global consulting services company with over 7,000 full- and part-time employees, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at icf.com.