TitreUnapologetically Human
Agence
Campagne Unapologetically Human
Annonceur Kruger Inc.
Marque Cashmere®, Purex®, SpongeTowels® and Scotties®
Date de première diffusion/publication
Secteur d'activité Papier toilette, mouchoirs en papier
Synopsis Faced with our collective vulnerability we have also come to terms with our own softness as humans, which can be scary, but also beautiful. It’s these vulnerabilities that Kruger products services every day as a household paper products manufacturer.Unapologetically Human. We are all connected by our blood, tears, messes and yes, our need to go the bathroom and Kruger products are there for you to bring strength and softness.For the first time in category history, the brand chose to celebrate the messiness that the products are actually designed for, without pulling any punches and doing so with big, bold, raw music.
Type de média Télévision
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Bande son Human
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