| Titre | Binance Campaign |
| Agence | AJ Marketing |
| Campagne | Binance Campaign |
| Annonceur | Binance |
| Marque | Binance |
| Mise en ligne | Mai 2023 |
| Secteur d'activité | Services bancaires, investissements, services boursiers |
| Synopsis | Countries: India Marketing Channels: YouTube, Instagram Media Type: Finance, General, Lifestyle Content Type: Integrated video, Reels, Feed post |
| Philosophie | Increase brand awareness and build trust by partnering with carefully-selected influencers on Instagram and YouTube, who have a large, organic community following, to promote their auto-invest product.Creating promotional videos featuring the HOLI FESTIVAL theme, to showcase the benefits of their auto-invest productsEnticing and incentivizing users to subscribe to their auto-invest product and trade in their platform by hosting an iPhone giveaway contest. |
| Problème | Binance would like to promote their auto-invest products through a localized campaign that could generate massive anticipation from Indian community |
| Résultat | Impressions: 3,100,000Views: 1,700,000Engagement Rate: 7% |
| Type de média | Médias sociaux |