TitreDriving While Black
Campagne Driving While Black
Annonceur Courageous Conversation Global Foundation
Marque Courageous Conversation Global Foundation
Date de première diffusion/publication 2023
Secteur d'activité Associations caritatives, fondations, volontariat
Synopsis Since 2017, over 600 Black people have been killed during routine traffic stops by police in America. The Driving While Black car was built to highlight the double standards Black people experience during the most common interaction with police—traffic stops. This project brings attention to the absurdity of these standards and gives people a clear perspective about the social injustice Black people face every time they get behind the wheel. From the absence of a glove box to a modified steering wheel to even the absence of a trunk, this car is equipped to keep drivers alive. We launched the car at the most important car event of the year: the Detroit Auto Show. We created an AR car experience that allows people to explore the car in real time, so they wouldn’t just hear about our car—they would know better what it’s like to drive while Black. DWB was shown around the country, beyond Detroit, including in San Francisco, Los Angeles, New York City and even in Canada. Our website allows visitors to learn the tragic stories behind each feature and get a better understanding of why each piece of the car is necessary. Viewers are invited to get involved by not only bringing awareness to the campaign but also learning how they can bring change to law enforcement in their community.
Type de média Etude de cas
Maison de production
Agencies Goodby Silverstein & Partners & Critical Mass
Chief Creative Officer Margaret Johnson
Creative Director Anthony O'Neill
Creative Director Rony Castor
Art Director Ben Burgoyne
Copywriter TShea King
Copywriter Alanna Johnson
Designer Pedro Zuccolini
Designer Johann Vernizzi
Designer Carlos Hernandez
Motion Artist Nick Bizzack
Managing Partner Leslie Barrett
Group Account Director Melissa Buck
Group Account Director Thomas Powers
Account Manager Javonta Thomas
Partner, Head of Brand Strategy Bonnie Wan
Partner, Head of Communication Strategy Christine Chen
Senior Brand Strategist Simran Kaur
Communication Strategy Director Drew Forrest
Communications Strategist Taylor Yada
Junior Communication Strategist Joshua German
Head of Production Jim Haight
Production Department Manager Timothy Plain
Executive Producer Danielle Riccardi
Senior Producer Lorraine Schreyer
Production Manager Karl Williams
Director of Business Affairs Judy Ybarra
Chief Creative Officer Val Carlson
Chief Production Officer Alissa Hansen
EVP, Executive Creative Director Steve Savic
Group Creative Director Will Danilow
Creative Director Michael McGrath-Sing
Copy Director Peter von Sass
Senior Art Director Tyler Wong
Associate Designer Myrrha Boné
Technology Director William Mincy
Executive Producer Sarah Pidgeon
Senior Producer Carolina Rodriguez
Technology Lead Courtney Ring
Developers Jaden Rose and Brendan Azzano
Project Coordinator Tyrah Seitz
Associate Strategist Charlie Doyle
Associate Search Strategist Kelly Liu
Group 3D Director Andrzej Milosz
3D Artist Diego Quesada, Orlando Villalobos
Tech Strategist Damian Hadala
Production Company The Mill

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