A Digital Experience Design Agency With a Relentless Focus on The Customer

We are a digital experience design agency with a relentless focus on the customer. Today, brands face a rapidly evolving marketplace with constantly changing technology and customer expectations that are higher than ever. For two decades, Critical Mass has been helping brands meet this challenge by designing digital experiences and interactions that are convenient, useful, simple and entertaining for customers. 


Philosophie et positionnement concurrentiel

Our philosophy is grounded in the most important part of the digital experiences we deliver—the customer. We believe that the best customer experiences comprise two interrelated elements. The first is what we call “the invisible,” the hidden platforms, code, and business intelligence (data) that power smarter, more functional, personalized experiences. The second element is “the visible”—the interaction models, creative design, art direction, and content that your customer sees, feels and uses. When these two elements work in sync, and in service to the needs of the customer, then a brand will improve its business results and increase customer loyalty.

Our creative philosophy also informs our integrated way of working. Our experience architects, creative designers, strategists, technologists, and marketing scientists work in tight collaboration throughout the design cycle. These tight-knight teams also align and collaborate with our clients—from kick off to delivery. We believe our creative philosophy empowers us to deliver digital brand experiences that are simpler, more useful, more dependable, more valuable, more informative, and more entertaining for our client’s customer.

As a full-service digital agency, we’ve delivered over 5000 projects for hundreds of clients over our 26 years. Our work has spanned virtually every industry, vertical and category: finance, insurance, automotive, telecom, CPG, entertainment, sports, retail, fashion/luxury, travel/tourism, higher education, non-profits/NGOs, energy, consumer electronics, and others. Our biggest and longest-lasting current client relationships involve large organizations with complex digital challenges across: Citi, Nissan & INFINITI, Apple, SAP, Sunglass Hut, BMW, AT&T and other brands admired around the world.  

Description du réseau

We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries. 

Core Services


  • Strategy & Planning (Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical Strategy)
  • Experience Design (User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & Spatial)
  • Marketing Communications (Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & Buying)
  • Technology & Implementation (Solution Architecture, Prototyping, Application Development, Systems Integration, Web.& Mobile Development, Search Optimization, Devops)
  • Marketing Science (Data Strategy, Segmentation & Targeting, Attribution Modeling, Testing & Optimization, Measurement Planning & Implementation) 


Dianne Wilkins

Dianne Wilkins

Chris Gokiert

Chris Gokiert

Chief Executive Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Diane Heun

Diane Heun

Executive Vice President, Business Development

Critical Mass Coordonnées/Contact


1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Indications du trajet

Téléphone:  (+1) 403 262 3006

Site web:  www.criticalmass.com