Coordonnées/Contact

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada
Téléphone: 403 262 3006
E-mail:

Dianne Wilkins

Dianne Wilkins

Chair
Chris Gokiert

Chris Gokiert

Chief Executive Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Diane Heun

Diane Heun

Executive Vice President, Business Development

Données

Autres compétences: Publicité/Communication intégrée, Marketing Mobile, Marketing Médias sociaux, E-Commerce, Optimisation référencement, Design web, Marketing Services, Expérientiel, Brand Content, Etudes de marché / consulting, Marketing Technologies / Analytics, Média, Design, Identité visuelle et sonore, Branding/Celebrity endorsement, Stratégie et planning

Fondée en: 1996

Effectif: 1500

Awards: 27

Créations: 45

Clients: 16

Autres compétences: Publicité/Communication intégrée, Marketing Mobile, Marketing Médias sociaux, E-Commerce, Optimisation référencement, Design web, Marketing Services, Expérientiel, Brand Content, Etudes de marché / consulting, Marketing Technologies / Analytics, Média, Design, Identité visuelle et sonore, Branding/Celebrity endorsement, Stratégie et planning

Fondée en: 1996

Effectif: 1500

Awards: 27

Créations: 45

Clients: 16

Critical Mass

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada
Téléphone: 403 262 3006
E-mail:
Dianne Wilkins

Dianne Wilkins

Chair
Chris Gokiert

Chris Gokiert

Chief Executive Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Diane Heun

Diane Heun

Executive Vice President, Business Development

Critical Mass Insights

Gen Z is redefining the content and communications world as we know it through activism, authenticity, and social media. Jenna Studt, Social Strategy Director at Critical Mass, and the social team give us a glimpse into their humanized and authentic approach to data and insight when strategi… lire plus

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. lire plus

Direct-to-consumer sales (DTC) have become as much a buzzword as a behemoth. Headlines proclaiming DTC is “over” scare brands away, as both big and small look for the newer, better way to operate in a rapidly shifting world. lire plus

The strategy team at Critical Mass chime in on finserv brands and what 2023 financial trends to keep an eye on lire plus

In our latest of interviews centered on new busisness and growth, Chris Gokiert of Critical Mass chimes in on finding authentic growth opportunities through utilizing a connected ecosytem, AOR relationships, and digital expansion. lire plus

Critical Mass will work closely with Phonak to drive digital transformation for a global family of properties based around the needs of consumers, health care providers, and other key audiences. lire plus

The forest will be protected in perpetuity, maintained and visited by Critical Mass employees and their families for years to come. lire plus

The road to equality is still going to be a long, steady march, but so much has changed for the better. Ads have changed. Teams have changed. C-Suites have changed. lire plus

The most effective initiatives are the ones that come out of genuine interest in creating an equal, diverse, and inclusive professional environment. lire plus

Brands should explore ways of adding something valuable to peoples’ lives. lire plus