The prestigious accolade recognises HEINEKEN as a European leader and innovator in branded communications
HEINEKEN has been announced as this year’s eurobest Advertiser of the Year. The award is presented annually to a European advertiser who distinguishes themselves through inspiring marketing, while embracing and encouraging the creative work produced by their agencies, areas where HEINEKEN continually excels.
Louise Benson, Festival Director of eurobest, said, “We’re delighted to honour HEINEKEN as this year’s Advertiser of the Year. The company drives creativity into every part of their business and continually innovates and experiments to improve performance – it's exactly what eurobest stands for.”
HEINEKEN has a successful history at eurobest, with 37 coveted award wins and 20 shortlisted entries since 2008, including three Grands Prix. At the Cannes Lions International Festival of Creativity six of its brands have totalled 41 Lions, including a Grand Prix in Creative Effectiveness. In 2015 HEINEKEN was named Cannes Lions Creative Marketer of the Year.
“We’re proud to be named eurobest Advertiser of the Year in 2016 and to celebrate alongside the creative community at what is, without a doubt, one of Europe’s most important industry events. Creativity provides a competitive advantage that helps us build our business worldwide, both in terms of promoting our brands and also in attracting and keeping the best people. It is much more than a marketing strategy for HEINEKEN, it is in our DNA,” said Ian Wilson, Senior Director Global, Digital and Marketing Development at HEINEKEN.
HEINEKEN has introduced key initiatives that feed its success. A rigorous scoring system to rank all its adverts, known internally as the "ladder", has helped the brewer scale new creative heights, seeing each campaign assigned a score of one to 10 through a review by internal marketing leaders and agency creative directors.
This year’s eurobest takes place in Rome from 30 November - 2 December with a thrilling line-up of boundary-breaking content. Industry stars will take to the stage alongside new talent. The senses and identity will be explored alongside tech, innovation and diversity focussed sessions. Ian Wilson, Senior Director Global, Digital and Marketing Development at HEINEKEN joins the speaker programme, presenting a session that will introduce the company’s vision for mobile and challenge the industry on the realities of producing creative work in the mobile age.