Waitrose & Partners and John Lewis & Partners - "Excitable Edgar" by PHNX Tribute 2020

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TitreExcitable Edgar
Campagne Excitable Edgar
Annonceur Waitrose & Partners and John Lewis & Partners
Marque Waitrose & Partners and John Lewis & Partners
Date de première diffusion/publication
Secteur d'activité Grande distribution
Synopsis The story follows a little girl, Ava, who is eagerly preparing for Christmas along with her family and friends. This includes an enthusiastic dragon called Edgar who, unable to contain his excitement for the festivities, is finding it increasingly hard to control his instinct to breathe fire. The ad follows the pair as they attempt to join in with seasonal activities - with some unexpected consequences. Ice-skating is brought to a standstill when Edgar, in his festive excitement, accidentally melts the ice-rink. A carefully built snowman is reduced to a puddle and the annual dressing of the village Christmas tree ends in disaster once Edgar is involved. Worried he will ruin the Christmas festivities even further, Edgar shuts himself away. But his best friend Ava dreams up the ideal way to show Edgar how much she cares about him. She presents him with the perfect gift - a delicious Christmas pudding - which ensures he plays a unique role in the spectacular village feast, lighting up Christmas in his own special way.
Type de média Télévision & Cinéma
Bande son Can’t fight this feeling
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)
Producteur son
Producteur son