Titre | Wheelchange Tours |
Brief | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide. |
Agence |
FCB Lisbon
|
Campagne |
Wheelchange Tours
|
Annonceur |
Tur4All
|
Marque |
Wheelchange Tours
|
Mise en ligne | Novembre 2019 |
Secteur d'activité | Transports, voyages & tourisme
|
Synopsis | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide. |
Problème | Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere. |
Type de média |
Etude de cas
|
Directeur de création |
edson athayde
|
Directeur de création |
Luis Silva Dias
|
Responsable de la création |
edson athayde
|
Concepteur / rédacteur |
edson athayde
|
Concepteur / rédacteur |
Márcio Nazianzeno
|
Directeur artistique |
Eduardo Pastor
|
Directeur artistique |
Andre Santos
|
Designer |
João Martins
|
Maison de production |
BRO cinema
|
Réalisateur |
Mário Patrocínio
|
Son |
O Menino Grava
|