Cadbury Celebrations - "Not Just A Cadbury Ad" by PHNX Tribute 2021

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TitreNot Just A Cadbury Ad
Campagne Not Just A Cadbury Ad
Annonceur Mondelez India
Marque Cadbury Celebrations
Mise en ligneJuin 2021
Produit Chocolate gifting
Secteur d'activité Chocolat
Synopsis The pandemic of 2020 hit the small business owned local stores hard as more people switched to e-commerce. Most of them had no digital footprint. Since our brand stands for generosity and celebrating festivities together, we featured many of these local stores in our Diwali ad. We made use of pin code based data to feature different local stores in the same ad. Ads were shown in a geo-targeted manner to viewers wherein the stores featured were the local stores near them. This way the local stores got a platform and we encouraged people to buy from them, making it a happy Diwali for everyone.
Type de média Etude de cas
Responsable de la création
Concepteur / rédacteur
Responsable de la création
Responsable de la création
Directeur de la création
Concepteur / rédacteur
Directeur de création
Concepteur / rédacteur
Directeur de création
Directeur artistique
Vice President (VP)
Client Services Director
Wavemaker India Shekhar Banerjee - Chief Client Officer and West Head
Strategy Faheem Merchant - Business Director