Lynx/Axe (Unilever) - "Indoor Ads" by PHNX Tribute 2021

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TitreIndoor Ads
Campagne Indoor Ads
Annonceur Unilever
Marque Lynx/Axe (Unilever)
Date de première diffusion/publication
Secteur d'activité Produits de toilette
Synopsis The first ever indoor campaign was born. In lockdown, Lynx offered to pay people to display one of their branded ads in their homes and then share them with the world through Instagram. After all, millions of people were seeing stuck-at-home selfies and rooms through zoom every day—what if the brand could use those interiors as media, and appear in their backgrounds? Through an online store, we supplied Lynx ads as pillows/stickers/cases/magnets that consumers could order for free. Young Britons’ bedrooms then became branded billboards and their kitchens Lynx commercials, directly connecting the target with our communication, as well as their followers. These guys became paid influencers for a brand they love, which in turn challenged the concept of social media monetisation—now, anyone could be a “Lynx-fluencer”.
Type de média Etude de cas
Maison de production
Brand Director
Brand Manager
Brand Specialist
Brand Manager
Directeur de la création
Directeur de création
Responsable de la production
Concepteur / rédacteur
Equipe créative
Client Services Director
Chef de groupe
Creative Lead
Directeur artistique
Equipe créative
Social Media Strategist
Head Of Planning
Directeur de création