REmemory - "#REmemory presentation board" by PHNX Awards 2023
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| Titre | #REmemory presentation board |
| Agence | Ogilvy Taiwan |
| Campagne | REmemory - Taiwan Alzheimer Disease Association |
| Annonceur | Taiwan Alzheimer Disease Association |
| Marque | REmemory |
| Mise en ligne | Mars 2023 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | Ogilvy Taiwan and the Taiwan Alzheimer Disease Association leveraged a viral moment where the owner of a dry cleaner mixed and matched clothes left behind in his shop, creating fashionable retro outfits for his grandparents, to create a campaign to tell the stories of those with dementia. The campaign launched an online shop to sell forgotten clothes which are then delivered to customers, packaged in a REmemory box along with stories of people with dementia. |
| Type de média | Etude de cas |
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