The Most Creative Campaigns & Agencies in Automotive

The most creative campaigns in Automotive in 2017

Car advertising has moved way beyond aerial shots of sleek vehicles negotiating winding roads. Then again, industry change is rapidly accelerating.

Safer cars, smarter cars, cleaner cars, self-driving cars: the automotive sector has transformed utterly in just a few short years. And there’s no sign of anyone putting on the brakes. All this has proved fertile territory for creatives and their clients. The scene is set by the most-awarded piece in this sector, which deploys virtual reality. Other entrants show off their latest gadgets in a number of witty ways. A special mention for Audi and Proximity Barcelona, however, who chose to detonate the macho clichés that have pervaded auto advertising for decades. By the way, it’s notable that Audi, Volvo and Volkswagen are the only three brands in the top ten, which suggests that other automotive clients are in need of some creative turbocharging.

Titre Marque Agence, Ville
1.  Enter Sandbox Audi Norge POL, Oslo
2.  Laughing Horses Volkswagen Grabarz & Partner, Hamburg
3.  The Doll that Chose to Drive Audi Proximity Barcelona
4.  “Duel” - Audi Presidential Debate Commercial Audi Venables Bell & Partners, San Francisco
5.  Smile Lock Outlet Toyota I-Road Dentsu Inc., Tokyo
6.  Moments Volvo XC60 Forsman & Bodenfors, Göteborg
7.  ABC Of Death Volvo Filmakademie Baden-Württemberg, Ludwigsburg
8.  Alien Volkswagen Independent Cinema Idents adam&eveDDB, London
9.  Alice's Wedding Volvo Havas Taipei
10.  The Get Away Car Volvo Forsman & Bodenfors, Göteborg

1 — Audi Norge - Enter Sandbox

MARQUE: Audi Norge

AGENCE: POL

MéDIA: Etude de cas

2 — Volkswagen - Laughing Horses

MARQUE: Volkswagen

AGENCE: Grabarz & Partner

MéDIA: Télévision

3 — Audi - The Doll that Chose to Drive

MARQUE: Audi

AGENCE: Proximity Barcelona

MéDIA: Film Web

4 — Audi - “Duel” - Audi Presidential Debate Commercial

MARQUE: Audi

AGENCE: Venables Bell & Partners

MéDIA: Télévision

5 — Toyota I-Road - Smile Lock Outlet

MARQUE: Toyota I-Road

AGENCE: Dentsu Inc.

MéDIA: Etude de cas

6 — Volvo XC60 - Moments

MARQUE: Volvo XC60

AGENCE: Forsman & Bodenfors

MéDIA: Télévision

7 — Volvo - ABC Of Death

MARQUE: Volvo

AGENCE: Filmakademie Baden-Württemberg

MéDIA: Digital

8 — Volkswagen Independent Cinema Idents - Alien

MARQUE: Volkswagen Independent Cinema Idents

AGENCE: adam&eveDDB

MéDIA: Télévision

9 — Volvo - Alice's Wedding

MARQUE: Volvo

AGENCE: Havas Taipei

MéDIA: Télévision

10 — Volvo - The Get Away Car

MARQUE: Volvo

AGENCE: Forsman & Bodenfors

MéDIA: Télévision