The Most Creative Campaigns & Agencies in Finance

The most creative campaigns in Finance in 2017

Perhaps it’s something to do with the numbers, but the finance sector attracted some of the most unexpected, cunning and complex ideas.

There’s no avoiding Fearless Girl, a bold statement that turned out to capture the zeitgeist, and a good lesson in what can be achieved if you push a client’s brief rather further than they required. All the smarts are on show in this category, from the stunning psychological thriller Beyond Money – confirming McCann’s creative roll – to the complex Sberbank “Neighbourhoods” case and of course The Next Rembrandt, which prefigured the big Artificial Intelligence debate. On the other hand, though, there was Car Curling.

Titre Marque Agence, Ville
1.  Fearless Girl Arrives State Street Global Advisors McCann Worldgroup, New York
2.  Beyond Money 1|2|3 Smart Account MRM//McCann, Madrid
3.  Sberbank neighborhoods Sberbank Good LLC, Moscow
4.  Car curling Smartpolis Insurance Voskhod, Ekaterinburg
5.  The Next Rembrandt ING Bank J. Walter Thompson Amsterdam
6.  Making the way we pay save the sea Ålandsbanken RBK Communication, Stockholm
7.  Baby MAPFRE Talent Marcel, São Paulo
8.  Sanlam Conspicuous Savers Sanlam King James, Cape Town
9.  Personal Innovation Act Softbank Six Tokyo
10.  #TackleTheRisk AIG Japan TBWA\HAKUHODO, Tokyo

1 — State Street Global Advisors - Fearless Girl Arrives

MARQUE: State Street Global Advisors

AGENCE: McCann Worldgroup

MéDIA: Etude de cas

2 — 1|2|3 Smart Account - Beyond Money

MARQUE: 1|2|3 Smart Account


MéDIA: Digital

3 — Sberbank - Sberbank neighborhoods

MARQUE: Sberbank


MéDIA: Etude de cas

4 — Smartpolis Insurance - Car curling

MARQUE: Smartpolis Insurance

AGENCE: Voskhod

MéDIA: Etude de cas

5 — ING Bank - The Next Rembrandt


AGENCE: J. Walter Thompson Amsterdam

MéDIA: Digital

6 — Ålandsbanken - Making the way we pay save the sea

MARQUE: Ålandsbanken

AGENCE: RBK Communication

MéDIA: Etude de cas

7 — MAPFRE - Baby


AGENCE: Talent Marcel

MéDIA: Presse quotidienne

8 — Sanlam - Sanlam Conspicuous Savers

MARQUE: Sanlam

AGENCE: King James

MéDIA: Digital

9 — Softbank - Personal Innovation Act

MARQUE: Softbank

AGENCE: Six Tokyo

MéDIA: Télévision

10 — AIG Japan - #TackleTheRisk



MéDIA: Télévision