The Most Creative Campaigns & Agencies in Food & Beverages

The most creative campaigns in Food & Beverages in 2017

There’s something hedonistic about the thought of good food and drink, which may be why this category attracts the most light-hearted advertising.

If you need a laugh, this is the category for you. Wit and levity are on display in ad after ad, starting with the latest version of the Snickers hunger games. FP7/CAI found a hilarious way of drumming in the names of the Egyptian soccer team for Coca-Cola, while Responsibility is a beer created purely as a play on words. More seriously, Dentsu managed to find a way of using candy to teach kids how to code. Sweet. But even when Heineken and Publicis Italy wanted to speak out against drinking and driving, they did it in the most charming way, with some special effects wizardry and a British motor racing legend. Cheers for that.

Titre Marque Agence, Ville
1.  No Compromises Heineken Publicis Italy, Milan
2.  Designated Driver’s Pledge Heineken Publicis Italy, Milan
3.  Hungerithm Snickers Clemenger BBDO Melbourne
4.  Glicode Ezaki Glico Dentsu Inc., Tokyo
5.  The One Moment Morton Salt Ogilvy & Mather, Chicago
6.  The Line Up Song (107s) Coca Cola FP7/CAI, Cairo
7.  Responsibly the beer Ubrew McCann Milan, Milano
8.  When You Drive, Never Drink. Jackie Heineken Publicis Italy, Milan
9.  Flounder fish Sagawa Shoyu Ogilvy & Mather Japan GK, Tokyo
10.  Journey to your Dream/Ingrid Activia Wunderman, Boulogne-Billancourt
11.  DB export beer bottle sand DB Export Colenso BBDO Auckland
12.  Coffee is not a drug Moscow Black Possible, Moscow

6 — Heineken - No Compromises

MARQUE: Heineken

AGENCE: Publicis Italy

MéDIA: Télévision

6 — Heineken - Designated Driver’s Pledge

MARQUE: Heineken

AGENCE: Publicis Italy

MéDIA: Digital

1 — Snickers - Hungerithm

MARQUE: Snickers

AGENCE: Clemenger BBDO Melbourne

MéDIA: Etude de cas

2 — Ezaki Glico - Glicode

MARQUE: Ezaki Glico

AGENCE: Dentsu Inc.

MéDIA: Applications

3 — Morton Salt - The One Moment

MARQUE: Morton Salt

AGENCE: Ogilvy & Mather

MéDIA: Digital

4 — Coca Cola - The Line Up Song (107s)

MARQUE: Coca Cola

AGENCE: FP7/CAI

MéDIA: Film Web

5 — Ubrew - Responsibly the beer

MARQUE: Ubrew

AGENCE: McCann Milan

MéDIA: Etude de cas

6 — Heineken - When You Drive, Never Drink. Jackie

MARQUE: Heineken

AGENCE: Publicis Italy

MéDIA: Télévision

7 — Sagawa Shoyu - Flounder fish

MARQUE: Sagawa Shoyu

AGENCE: Ogilvy & Mather Japan GK

MéDIA: Affichage

8 — Activia - Journey to your Dream/Ingrid

MARQUE: Activia

AGENCE: Wunderman

MéDIA: Film Web

9 — DB Export - DB export beer bottle sand

MARQUE: DB Export

AGENCE: Colenso BBDO Auckland

MéDIA: Etude de cas

10 — Moscow Black - Coffee is not a drug

MARQUE: Moscow Black

AGENCE: Possible

MéDIA: Etude de cas