The Most Creative Campaigns & Agencies in Health & Beauty

The most creative campaigns in Health & Beauty in 2017

Sensitivity and innovation are on show in a truly international display of advertising talent.

Beauty is often allied with sensitivity, and that certainly seems to be the case here. Almost every multi award-winning spot or project is about helping or alerting others, from the intriguing “Hearing Test In Disguise”, from CHE Proximity in Australia, to the moving “Handle With Care” by Grey New York (for Gillette) and on down the list to J. Walter Thompson Shanghai’s study of what we’ll do for “That First Hello”. Of course there’s a little humour at hand too: who can resist the uptight motorcycle cop of “Capture” by Universal McCann Bangkok? And by the way, Health & Beauty apparently know no borders: seven countries are present in a list of just ten.

Titre Marque Agence, Ville
1.  How the hearing test in disguise was made Cochlear Australia and New Zealand CHE Proximity, South Yarra VIC
2.  Savlon Healthy Hands Chalk Sticks Salvon Ogilvy India, Mumbai
3.  Handle with Care Gillette Grey New York
4.  Capture Verena International Co., Ltd. McCann Worldgroup Thailand, Bangkok
5.  5 Year Plan Old Spice Wieden + Kennedy, Portland
6.  Live Fearless / Blood Bodyform AMV BBDO, London
7.  Made by diabetics Accu-Check Voskhod, Ekaterinburg
8.  Tommy Hugs AXE Ponce MullenLowe, Buenos Aires
9.  HeroSmiths 30s Bayer Energy BBDO, Chicago
10.  All For That First Hello Elevit J. Walter Thompson Shanghai

1 — Cochlear Australia and New Zealand - How the hearing test in disguise was made

MARQUE: Cochlear Australia and New Zealand

AGENCE: CHE Proximity

MéDIA: Film Web

2 — Salvon - Savlon Healthy Hands Chalk Sticks

MARQUE: Salvon

AGENCE: Ogilvy India

MéDIA: Etude de cas

3 — Gillette - Handle with Care

MARQUE: Gillette

AGENCE: Grey New York

MéDIA: Etude de cas

4 — Verena International Co., Ltd. - Capture

MARQUE: Verena International Co., Ltd.

AGENCE: McCann Worldgroup Thailand

MéDIA: Film Web

5 — Old Spice - 5 Year Plan

MARQUE: Old Spice

AGENCE: Wieden + Kennedy

MéDIA: Télévision

6 — Bodyform - Live Fearless / Blood

MARQUE: Bodyform


MéDIA: Télévision

6 — Accu-Check - Made by diabetics

MARQUE: Accu-Check

AGENCE: Voskhod

MéDIA: Film Web

8 — AXE - Tommy Hugs


MéDIA: Télévision & Cinéma

9 — Bayer - HeroSmiths 30s



MéDIA: Télévision

10 — Elevit - All For That First Hello

MARQUE: Elevit

AGENCE: J. Walter Thompson Shanghai

MéDIA: Digital