The Most Creative Campaigns & Agencies in Retail

The most creative campaigns in Retail in 2017

Consumers can be reached via many different media, but sometimes a heart-warming film does the job.

OK, it has to be said that the most award-winning ad in this sector couldn’t be more digital. After all, it involved invading…sorry, “entering”…people’s homes via voice recognition. Kudos to DAVID in Miami for that brainwave. Elsewhere, though, ads for John Lewis, Intermarché, Waitrose, Monoprix and H&M all relied on the magic of film and the human touch. Talking of humanity, IKEA went as far as naming its products after relationship glitches (and suggesting them as potential solutions). Perhaps least expectedly of all, print made a comeback, with posters you could cook and an edgy nocturnal vision of Bangkok.

Titre Marque Agence, Ville
1.  Google Home of the Whopper Whopper DAVID The Agency, Miami
2.  IKEA: Cook This Page IKEA Canada Leo Burnett Toronto
3.  #BusterTheBoxer John Lewis adam&eveDDB, London
4.  Retail Therapy IKEA Åkestam Holst, Stockholm
5.  L'amour l'amour Intermarché Romance, Paris
6.  Coming Home Waitrose adam&eveDDB, London
7.  Label of Love Monoprix Rosapark, Paris
8.  Loving Bangkok Night 1 McDonald's TBWA\Thailand, Bangkok
9.  Loving Bangkok Night 5 McDonald's TBWA\Thailand, Bangkok
10.  Come Together by Wes Anderson H&M adam&eveDDB, London

1 — Whopper - Google Home of the Whopper

MARQUE: Whopper

AGENCE: DAVID The Agency

MéDIA: Digital

2 — IKEA Canada - IKEA: Cook This Page

MARQUE: IKEA Canada

AGENCE: Leo Burnett Toronto

MéDIA: Etude de cas

3 — John Lewis - #BusterTheBoxer

MARQUE: John Lewis

AGENCE: adam&eveDDB

MéDIA: Télévision

4 — IKEA - Retail Therapy

MARQUE: IKEA

AGENCE: Åkestam Holst

MéDIA: Digital

5 — Intermarché - L'amour l'amour

MARQUE: Intermarché

AGENCE: Romance

MéDIA: Télévision

6 — Waitrose - Coming Home

MARQUE: Waitrose

AGENCE: adam&eveDDB

MéDIA: Télévision

7 — Monoprix - Label of Love

MARQUE: Monoprix

AGENCE: Rosapark

MéDIA: Télévision & Cinéma

8 — McDonald's - Loving Bangkok Night 1

MARQUE: McDonald's

AGENCE: TBWA\Thailand

MéDIA: Presse & publications

9 — McDonald's - Loving Bangkok Night 5

MARQUE: McDonald's

AGENCE: TBWA\Thailand

MéDIA: Presse & publications

10 — H&M - Come Together by Wes Anderson

MARQUE: H&M

AGENCE: adam&eveDDB

MéDIA: Film Web