The Most Creative Campaigns & Agencies in Transport & Tourism

The most creative campaigns in Transport & Tourism in 2017

A DNA test, a phone conversation and some sheep are among the ingredients that persuaded people to travel last year.

Why do we travel? To escape, certainly. To discover somewhere new. And also to find out something new about ourselves. All of these options are on offer in last year’s suitcase of creative hits, starting with a now-famous DNA test in which some rather narrow-minded folk found they were closer to their neighbours than they had imagined. Elsewhere, tourists could call Sweden to find out what it was really like or trek around Ireland in search of carved wooden doors inspired by Game of Thrones. Feeling a little left out, the citizens of the Faroe Islands strapped some cameras to sheep and let them film the rugged landscape for Google Maps. In other words, advertising in the travel sector is as diverse as the little planet we call home.

Titre Marque Agence, Ville
1.  The DNA Journey Momondo & Co., København K
2.  The Swedish Number (132s) Swedish Tourist Association Ingo, Stockholm
3.  Doors Of Thrones Tourism Ireland Publicis London
4.  Quest To LEGOLAND LEGOLAND Florida Resort VML, New York
5.  Quest To LEGOLAND LEGOLAND Florida Resort VML, New York
6.  Dinner with Georgia Georgia And Travel Windfor's, Tbilisi
7.  Google Sheep View (Case Film) Visit Faroe Islands Liquidminds, Frederiksberg
8.  Tequila Cloud Mexico Tourism Board LAPIZ Hispanic Marketing, Chicago
9.  Cinema to go Air France BETC Paris, Pantin
10.  Ciudad Juarez Aeromexico Ogilvy México
11.  Rio Bravo Aeromexico Ogilvy México

1 — Momondo - The DNA Journey

MARQUE: Momondo

AGENCE: & Co.

MéDIA: Brand Content

2 — Swedish Tourist Association - The Swedish Number (132s)

MARQUE: Swedish Tourist Association

AGENCE: Ingo

MéDIA: Marketing Direct

3 — Tourism Ireland - Doors Of Thrones

MARQUE: Tourism Ireland

AGENCE: Publicis London

MéDIA: Etude de cas

4 — LEGOLAND Florida Resort - Quest To LEGOLAND

MARQUE: LEGOLAND Florida Resort

AGENCE: VML

MéDIA: Jeux

4 — LEGOLAND Florida Resort - Quest To LEGOLAND

MARQUE: LEGOLAND Florida Resort

AGENCE: VML

MéDIA: Jeux

5 — Georgia And Travel - Dinner with Georgia

MARQUE: Georgia And Travel

AGENCE: Windfor's

MéDIA: Etude de cas

6 — Visit Faroe Islands - Google Sheep View (Case Film)

MARQUE: Visit Faroe Islands

AGENCE: Liquidminds

MéDIA: Etude de cas

7 — Mexico Tourism Board - Tequila Cloud

MARQUE: Mexico Tourism Board

AGENCE: LAPIZ Hispanic Marketing

MéDIA: Affichage

8 — Air France - Cinema to go

MARQUE: Air France

AGENCE: BETC Paris

MéDIA: Etude de cas

9 — Aeromexico - Ciudad Juarez

MARQUE: Aeromexico

AGENCE: Ogilvy México

MéDIA: Presse & publications

10 — Aeromexico - Rio Bravo

MARQUE: Aeromexico

AGENCE: Ogilvy México

MéDIA: Presse & publications