Share your stuff or keep it all to yourself? The big hits in this segment go to both extremes.
While DDB Chicago and Skittles decided to “Exclusive the Rainbow” by showing their latest Super Bowl ad to an audience of one, Fitzgerald+CO and Coca-Cola created individual songs for bearers of the thousands of first names on its Coke bottles. And quite a few that weren’t featured, too. It was all pretty generous given that Steinlager and Guinness actually got rival rugby fans to fight for advertising space – albeit digitally – at an airport. Food is normally about comfort, but we all know that British brand Marmite isn’t for everyone, which is why you could test your genes to find out if you were a natural liker or hater, thanks to adam&eveDDB. Just as clever was the tagging project from Brazilian agency Africa that indelibly linked Budweiser to the history of music.
While DDB Chicago and Skittles decided to “Exclusive the Rainbow” by showing their latest Super Bowl ad to an audience of one, Fitzgerald+CO and Coca-Cola created individual songs for bearers of the thousands of first names on its Coke bottles. And quite a few that weren’t featured, too. It was all pretty generous given that Steinlager and Guinness actually got rival rugby fans to fight for advertising space – albeit digitally – at an airport. Food is normally about comfort, but we all know that British brand Marmite isn’t for everyone, which is why you could test your genes to find out if you were a natural liker or hater, thanks to adam&eveDDB. Just as clever was the tagging project from Brazilian agency Africa that indelibly linked Budweiser to the history of music.
Most awarded
campaigns, brands &
agencies in
Food & Beverages in
2018
Most awarded
campaigns, brands and
agencies in
Food & Beverages in
2018
CAMPAIGNS
BRANDS
| Brand |
|---|
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
DDB Chicago |
| 2 |  |
BBDO New York |
| 3 |  |
Fitzco, Atlanta |
| 4 |  |
DDB Group Aotearoa, Auckland |
| 5 |  |
adam&eveDDB, London |
Watch
1. Skittles / Exclusive the Rainbow case study
| Titre | Exclusive the Rainbow case study |
| Agence | DDB Chicago |
| Campagne | Exclusive the Rainbow Announcement |
| Annonceur | Wrigley Company |
| Marque | Skittles |
| Mise en ligne | Avril 2018 |
| Secteur d'activité | Alimentation |
| Type de média | Autres |
| Longueur | |
| Responsable de la création | Ari Weiss |
| Directeur de la création | Colin Selikow |
| Directeur de création | Nathaniel Lawlor |
| Directeur de création | Ruth Bellotti |
| Chief Production Officer | Di Jackson |
| SVP Executive Producer | Matt Blitz |
| Senior Producer | Jason Georgen |
| Producteur, maison de production | Tim Allan |
| Directeur de la production | Scott Terry |
| EVP | Azher Ahmed |
| Vice President (VP) | Jim Higgins |
| Digital Director | Nico Nieto |
| Community Manager | Leandro Martinez |
| Group Strategy Director | Josh Drueck |
| Stratégie | Jonathan Palmer |
| Global Business Director | Richard Guest |
| Global Segment Lead | Eli Velez |
| Global Brand Lead | Josh Lenze |
| Global Account Director | Erin Leahy |
| Chef de groupe | Katie Goold |
| Maison de production | MJZ |
| Réalisateur | Steve Ayson |
| Président | David Zander |
| Producteur exécutif | Emma Wilcockson |
| Producteur, maison de production | Laurie Boccaccio |
| Directeur de la photo | Jody Lee Lipes |
| Chef décorateur | Inbal Weinberg |
| Assistant Réalisateur | Jane Shearer |
| Monteur | Rich Orrick |
| Monteur | Cass Vanini |
| Monteur | Adam Witten |
| Monteur | Keith Hamm |
| Assistant Monteur | Mike Horan |
| Assistant Monteur | Josh Sasson |
| Assistant Monteur | Winter Brihn |
| Producteur exécutif | Erica Thompson |
| Post production | The Mill |
| Senior Producer | Nirad Russell |
| Effets spéciaux | Jade Kim |
| Montage | Work Editorial Inc |
2. Skittles / Exclusive the Rainbow Announcement
| Titre | Exclusive the Rainbow Announcement |
| Agence | DDB Chicago |
| Campagne | Exclusive the Rainbow Announcement |
| Annonceur | Wrigley Company |
| Marque | Skittles |
| Mise en ligne | Mai 2018 |
| Secteur d'activité | Alimentation |
| Slogan (langue originale) | Television, tv st, news, superbowl, sofa, nerd, skittles, interaction, viewer, television viewer, humour, comedy |
| Type de média | Film Web |
| Longueur | |
| Maison de production | The Mill New York |
| Responsable de la création | Ari Weiss |
| Responsable de la création | John Maxham |
| Directeur de création | Nathaniel Lawlor |
| Directeur de création | Ruth Bellotti |
| Réalisateur | Steve Ayson |
| Maison de production | Morton Jankel Zander (MJZ) |
| Montage | WORK Editorial NY |
| Producteur | Tim Allan |
| Producteur | Laurie Boccaccio |
| Chief Production Officer | Diane Jackson |
| Producteur exécutif | Matt Blitz |
| Senior Producer | Jason Georgen |
| Directeur de la production | Scott Terry |
| Director of Digital Operations | Azher Ahmed |
| Director of Digital | Jim Higgins |
| Director of Digital | Nico Nieto |
| Group Strategy Director | Josh Drueck |
| Stratégie | Jonathan Palmer |
| Global Business Lead | Richard Guest |
| Global Segment Lead | Eli Velez |
| Global Brand Lead | Josh Lenze |
| Global Account Director | Erin Leahy |
| Chef de groupe | Katie Goold |
| Président | David Zander |
| Producteur exécutif | Emma Wilcockson |
| Directeur de la photo | Jody Lee Lipes |
| Chef décorateur | Inbal Weinberg |
| Assistant Réalisateur | Jane Shearer |
| Assistant Monteur | Mike Horan |
| Assistant Monteur | Josh Sasson |
| Assistant Monteur | Winter Brihn |
| Producteur exécutif | Erica Thompson |
| Senior Producer | Nirad 'Bugs' Russell |
| On Set VFX Supervisor | Jade Kim |
| Directeur de la création | Colin Selikow |
| Monteur | Rich Orrick |
| Monteur | Cass Vanini |
| Monteur | Adam Witten |
| Monteur | Keith Hamm |
| Agence Média | Starcom USA |
| Agence Média | Mediacom |
| PR Agency | ICF Next |
| PR Agency | Fanscape NY |
| Social Media Manager | Leandro Martinez |
3. 46664/Coca-Cola / Share a Coke 1,000 Name Celebration
| Titre | Share a Coke 1,000 Name Celebration |
| Agence | Fitzco |
| Campagne | Share a Coke 1,000 Name Celebration |
| Annonceur | Coca-Cola Company |
| Marque | 46664/Coca-Cola |
| Date de première diffusion/publication | 2017 |
| Secteur d'activité | Boissons gazeuses, tonics |
| Synopsis | Some of the greatest songs in history are tributes to people: Jude, Billie Jean, Roxanne. But what about the rest of us? Coke put things right by crafting a unique song for every name on its bottles. Over 1,000 of them. When people tweeted about not having their song, one was written in for them in real time and sent back to them. What if you're not called Billie Jean, Roxanne or Peggy Sue? Where's your song? Coke fixed that by recording a custom song for all of the thousand-plus names on its bottles. If you were left out you could send them a tweet and a song was recorded almost on the spot, then sent back to you. |
| Type de média | Digital |
| Longueur | |
| Advertising Agency | McCann Worldgroup |
| Production Company | ScoreAScore |
| Directeur de création | Bowen Mendelson |
| Directeur de création | Mike Groenewald |
| Directeur artistique | Robert Hajek |
| Responsable de la création | Noel Cottrell |
| Directeur de la création | Mitch Bennett |
| Global Executive Creative Director | John Mescall |
| Directeur artistique | Sherman Winfiled |
| Concepteur / rédacteur | James Beikmohamadi |
| Producteur, maison de production | David Berngartt |
| Director of Emerging Content | Mike McGarry |
| Directeur de clientèle | Courtney Saul |
| Directeur de clientèle | Joy Rowland Brown |
| Responsable de budget agence | Sophie Wolf |
| Responsable de la stratégie | David Matathia |
| Songwriter | Sherman Winfield |
| Songwriter | James Beikmohamadi |
| Songwriter | Will Benham |
| Songwriter | Seth McWhorter |
| Songwriter | Erin Fillingim |
| Songwriter | Katie Mellor |
| Songwriter | Andrew Wernette |
| Songwriter | Max Schein |
| Songwriter | Matt Shoemake |
| Songwriter | Robert Hajek |
| Songwriter | Knowlton Bourne |
| Songwriter | Brittany Johnson |
| Songwriter | Troy Harris |
| Songwriter | David Berngartt |
| Songwriter | Courtney Saul |
| Songwriter | Bowen Mendelson |
| Songwriter | Mike Groenewald |
| Songwriter | Mitch Bennett |
| Songwriter | Wes Whitener |
| Directeur de création associé | James Beikmohamadi |
| Head of Integrated Production | Christine Sigety |
| Associate Director, Social Strategy | Katy Tenerovich |
| Director, Creative Services | Cris Tally |
| Chef de projet | Troy Harris |
| Broadcast Talent & Traffic Manager | Lisa Holloway |
| Digital Creative Services Manager | Brian Wallace |
| Contributions agence | Casanova McCann |
| Music Prod Company | Score A Score |
| Web Developer | FortyFour |
| VP/Creative Director, songwriter | Alejandro Ortiz |
| Sr. Copywriter, songwriter | Marta Matias |
| Sr. Art Director, songwriter | Gabriel Sanchez |
| Group Account Director | Carla Noriega |
| Chef de groupe | Anjelica Caraballo |
4. Steinlager / Fight for Territory
| Titre | Fight for Territory |
| Agence | DDB Group Aotearoa |
| Campagne | Fight for Territory |
| Annonceur | Lion Pty Ltd |
| Marque | Steinlager |
| Date de première diffusion/publication | 2017 |
| Secteur d'activité | Bières, cidres |
| Type de média | Digital |
| Longueur |
5. Marmite / The Gene Project
| Titre | The Gene Project |
| Agence | adam&eveDDB |
| Campagne | Marmite Gene Project |
| Annonceur | Unilever |
| Marque | Marmite |
| Date de première diffusion/publication | 2017 / 9 |
| Secteur d'activité | Alimentation |
| Type de média | Film Web |
| Longueur |
6. Carling black label - anti women abuse initiative / Soccer song for change
| Titre | Soccer song for change |
| Agence | Ogilvy South Africa |
| Campagne | Soccer song for change |
| Annonceur | AB Inbev |
| Marque | Carling black label - anti women abuse initiative |
| Mise en ligne | Juin 2018 |
| Secteur d'activité | Boissons |
| Type de média | Radio |
| Longueur |
7. Budweiser / Tagwords (Film Case)
| Titre | Tagwords (Film Case) |
| Agence | Africa |
| Campagne | Tagwords |
| Annonceur | AB Inbev |
| Marque | Budweiser |
| Date de première diffusion/publication | 2018 / 5 |
| Secteur d'activité | Bières, cidres |
| Slogan | the beer behind the music |
| Type de média | Affichage |
| Longueur | |
| Maison de production | Landia |
| Responsable de la création | Sergio Gordilho |
| Directeur de création | Matias Menendez |
| Directeur de création | Sergio Gordilho |
| Equipe créative | Felipe Ribeiro |
| Equipe créative | Rafael Quintal |
| Equipe créative | Rodrigo Sganzerla |
| Special Projects Manager | Monique Lima |
| Special Projects Manager | Juliana Leite |
| Special Projects Manager | Juliana Mendonça |
| Special Projects Manager | Julia Newman |
| Special Projects Manager | Isabela Levy |
| Account Service | Carolina Boccia |
| Account Service | Bruna Alonso |
| Account Service | Rafael Nogueira |
| Account Service | Mariana Marcao |
| Chef de projet | Carolina Mader |
| Equipe média | Luiz Fernando Vieira |
| Equipe média | Rodrigo Famelli |
| Equipe média | Tony Arbex |
| Equipe média | Bruna Morano |
| Equipe média | Leonardo Araujo |
| Planning Team | Rodrigo Maroni |
| Planning Team | Aldo Pini |
| Planning Team | Larissa Perroni |
| Planning Team | Isabella Ayub |
| Planning Team | Glaucia Guerra |
| Planning Team | Milena Vieira |
| Impression | Milena Vieira |
| Impression | Fernanda Badan |
| Impression | Dirceu Aquino |
| Acheteur d'art | Carmen Castillo |
| Réalisateur | Aline Lata |
| Producteur exécutif | Sebastian Hall |
| Producteur exécutif | Carol Dantas |
| Post Production Coordinator | Elton Bronzeli |
| Producteur | Andre Mortara |
| Directeur de la photo | Erico Toscano |
| Monteur | Diego Merulla |
| Monteur | Cadu Silveira |
| Color Grade Company | Marla Color Grading |
| Sociéte de création sonore | Evil Twin Music |
| Producteur musical | André Faria |
| Producteur musical | Murilo Faria |
| Producteur musical | Rafael Campanini |
| Digital Production Company | Webcore Interactive |
8. 46664/Coca-Cola / This Coke is a Fanta
| Titre | This Coke is a Fanta |
| Agence | David The Agency |
| Campagne | This Coke is a Fanta |
| Annonceur | Coca-Cola Company |
| Marque | 46664/Coca-Cola |
| Date de première diffusion/publication | 2018 / 6 |
| Secteur d'activité | Boissons gazeuses, tonics |
| Type de média | Télévision & Cinéma |
| Longueur |
9. BECK’s Pils / Le BECK’s: The Legendary Beer Can
| Titre | Le BECK’s: The Legendary Beer Can |
| Agence | Serviceplan Campaign |
| Campagne | Le BECK’s: The Legendary Beer Can |
| Annonceur | AB Inbev |
| Marque | BECK’s Pils |
| Date de première diffusion/publication | 2018 / 6 |
| Secteur d'activité | Bières, cidres |
| Type de média | Packaging, Marque & Design |
| Longueur |
10. Kraft Heinz / Geoff
| Titre | Geoff |
| Agence | VMLY&R New Zealand |
| Campagne | Geoff The Film |
| Annonceur | KraftHeinz |
| Marque | Kraft Heinz |
| Date de première diffusion/publication | 2017 / 9 |
| Secteur d'activité | Alimentation |
| Type de média | Film Web |
| Longueur | |
| Responsable de la création | Josh Moore |
| Directeur de la création | Tom Paine |
| Maison de production | Assembly Ltd. |
| Copywriter / Art Director | Ellen Fromm |
| Producteur exécutif | Amanda Chambers |
| Producteur exécutif | Jonathan Mihaljevich |
| Sociéte de création sonore | Shane Tapari |
| Compositeur de musique | Mahuia Bridgeman Cooper |
| PDG | Josh Moore |
| Music and Sound Company | Franklin Road |
| Coloriste | Pete Ritchie |
| Directeur Général | Jono Key |
| Directeur de clientèle | Katie Loverich |
| Responsable de budget agence | Heike Middleton |
| Responsable de budget agence | Head of Digital Design |
| Producteur TV agence | Sacha Moore |
| Producteur TV agence | Liz Rosby |
| Designer | Josh Fourt-Wells |
| 3D Artist | Geoff Kirk Smith |
| 3D Artist | Katie Naeher |
| 3D Artist | Craig Speakman |
| 3D Artist | Craig Baxter |
| 3D Artist | Alex McLeod |
| 3D Artist | Damon Duncan |
| 3D Artist | Rhys Dippie |
| 3D Artist | Josh Fourt-Wells |
| 3D Artist | Marcos Godoy |
| 3D Artist | Anastasia Fileva |
| 3D Artist | Andril Kryvulla |
| 3D Artist | Gustavo Soares |
| 3D Artist | Alex Scollay |
| 3D Artist | Patrick Blades |
| Environmental Design | Scotty Wilson |
| Compositing | Rhys Dippie |
| Réalisateur | Damon Duncan |
| Concepteur / rédacteur | Ellen Fromm |
| Directeur artistique | Ellen Fromm |
| Sound Designer | Shane Tapari |
| Production du son | Franklin Road |
| Directeur de clientèle | Katie Loverich |
| Responsable de budget agence | Heike Middleton |
| Head of Design | James Wendelborn |
11. Bacardi X Major Lazer / Music Liberates Music
| Titre | Music Liberates Music |
| Agence | BBDO New York |
| Campagne | Music Liberates Music |
| Annonceur | Bacardi |
| Marque | Bacardi X Major Lazer |
| Date de première diffusion/publication | 2017 |
| Secteur d'activité | Boissons |
| Type de média | Etude de cas |
| Longueur | |
| Chief Creative Officer | David Lubars |
| Responsable de la création | Greg Hahn |
| Directeur de la création | Danilo Boer |
| Directeur de la création | Marcos Kotlhar |
| Directeur artistique | Marcus Johnston |
13. Ben & Jerry's / The Unbreakable Rainbow
| Titre | The Unbreakable Rainbow |
| Brief | A giant rainbow sculpture in Warsaw triggered such hate among opponents of LGTB rights that it was burned down and rebuilt seven times. Finally, Ben & Jerry's recreated it as a hologram that used only water and light, making the rainbow unbreakable. When homophobic vandals destroyed a giant rainbow sculpture in Warsaw - not once, but seven times - Ben & Jerry's stepped in to fund a holographic version constructed only of water and light. Thus, it was impossible to destroy, and became an unbreakable symbol of love and pride. When a giant rainbow sculpture in Warsaw was repeatedly destroyed by homophobic vandals, Ben & Jerry's stepped in to sponsor a very special new version. A hologram, made only of water and light and impossible to vandalise. |
| Agence | 180heartbeats + JvM |
| Campagne | Unbreakable Rainbow |
| Annonceur | Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation |
| Marque | Ben & Jerry's |
| Mise en ligne | Novembre 2018 |
| Secteur d'activité | Alimentation |
| Synopsis | In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues.Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love. |
| Synopsis (langue originale) | In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues.Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love. |
| Type de média | Etude de cas |
| Directeur de la création | Mikołaj Sadowski |
| Directeur de création | Martin Winther |
| Directeur artistique | Pablo Dominguez Agregan |
| Concepteur / rédacteur | Mateusz Gaca |
| Designer | Marek Kaleta |
| Directeur de clientèle | Łukasz Deoniziak |
| Responsable de budget agence | Patrycja Rozwadowska |
| Direction commerciale/Conseil client | Angelika Puczyńska |
| Directeur Général | Marcin Gaworski |
| Directeur Général | Magdalena Kozanowska |
| Stratégie/Planning | Jacek Karolak |
| PR Director | Magdalena Łukasiuk |
| Photographe | Michał Murawski |
| Digital Strategist | Adam Kręgielewski |
| Event producer | Łukasz Deoniziak |
| Community Manager | Michał Kaliściak |
| PR manager | Aleksandra Bażyńska |
14. Snickers / Airport Bathrooms
| Titre | Airport Bathrooms |
| Agence | BBDO New York |
| Campagne | Microwave Buttons |
| Annonceur | Mars, Inc. |
| Marque | Snickers |
| Mise en ligne | Juin 2018 |
| Secteur d'activité | Alimentation |
| Synopsis | How are bad decisions made? It's because meetings often take place during the hungriest times of the day. |
| Type de média | Radio |
| Longueur | |
| Worldwide Chief Creative Officer | David Lubars |
| Responsable de la création | Greg Hahn |
| Directeur de la création | Peter Kain |
| Directeur de la création | Gianfranco Arena |
| Directeur de création | Scott Mahoney |
| Directeur de création | Dan Oliva |
| Director of Integrated Production | David Rolfe |
| Producteur, maison de production | Chris Cassar |
| Chef de projet | Amy Orgel |
| Responsable de budget agence | Kirsten Flanik |
| Responsable de budget agence | Susannah Keller |
| Responsable de budget agence | Lisa Piliguian |
| Responsable de budget agence | Tani Corbacho |
| Responsable de budget agence | Blake Maraoui |
| Responsable de budget agence | Danee Fields |
| Partnerships Director | Tyler Harris |
| Maison de production | iHeart Media |
| Sound Engineer | Ricky Roo |
15. Snickers / Credit card chip reader
| Titre | Credit card chip reader |
| Agence | BBDO New York |
| Campagne | Microwave Buttons |
| Annonceur | Mars, Inc. |
| Marque | Snickers |
| Mise en ligne | Juin 2018 |
| Secteur d'activité | Alimentation |
| Synopsis | How are bad decisions made? It's because meetings often take place during the hungriest times of the day. |
| Type de média | Radio |
| Longueur | |
| Worldwide Chief Creative Officer | David Lubars |
| Responsable de la création | Greg Hahn |
| Directeur de la création | Peter Kain |
| Directeur de la création | Gianfranco Arena |
| Directeur de création | Scott Mahoney |
| Directeur de création | Dan Oliva |
| Director of Integrated Production | David Rolfe |
| Producteur, maison de production | Chris Cassar |
| Chef de projet | Amy Orgel |
| Responsable de budget agence | Kirsten Flanik |
| Responsable de budget agence | Susannah Keller |
| Responsable de budget agence | Lisa Piliguian |
| Responsable de budget agence | Tani Corbacho |
| Responsable de budget agence | Blake Maraoui |
| Responsable de budget agence | Danee Fields |
| Partnerships Director | Tyler Harris |
| Maison de production | iHeart Media |
| Sound Engineer | Ricky Roo |
