The Most Creative Campaigns & Agencies in Automotive

 
THE ERA OF MACHO AUTO ADS SEEMS WELL AND TRULY PAST AS WOMEN AND CHILDREN RULE OVER THE YEAR’S MOST AWARDED CREATIVE WORK.

Women were well and truly behind the wheel in 2019, notably with Bertha Benz driving her husband’s horseless carriage into the future. But while that film had a polished classicism about it, Volvo and its agency Forsman & Bodenfors stole slots one and four with their innovative E.V.A. Initiative, driven by the insight that crash test dummies are modelled on men, with repercussions for women’s safety. Mercedes and its agency antoni packed an emotional punch with “In the Long Run”, a superbly crafted film featuring another impressive heroine – this time an athlete. But children got a look in too, thanks to Volkswagen’s “Road Tales”, a cute and clever app that turns landmarks on motor trips into the elements of spoken stories, encouraging kids to look at the scenery rather than being riveted to screens. Accessibility was a theme for both Ford – with a car mat that’s also a wheelchair ramp – and Hyundai – which created a haptic taxi cab for a deaf driver. Meanwhile, Toyota put us in the awesome shoes of blind downhill skier Menna Fitzpatrick. It was almost as scary as the man who returned to the scene of his auto accident at Chapman’s Peak – albeit behind the wheel of a far safer vehicle: a Mercedes, bringing Bertha’s story full circle.

Most awarded campaigns in Automotive in 2019

Titre Marque Agence, Ville
1.  The E.V.A. Initiative Volvo Forsman & Bodenfors, Göteborg
2.  Road Tales Volkswagen ACHTUNG! mcgarrybowen, Amsterdam
3.  Bertha Benz: The Journey That Changed Everything Mercedes-Benz antoni GmbH, Berlin
4.  In the Long Run Mercedes-Benz GLE antoni GmbH, Berlin
5.  The Quiet Taxi Hyundai Innocean Worldwide Seoul
6.  Road Tales 1 Volkswagen ACHTUNG! mcgarrybowen, Amsterdam
7.  Accessibility mat Ford Motor Company GTB, Sao Paulo
8.  @Seelikemenna Toyota Saatchi & Saatchi Los Angeles, Torrance
9.  Return to Chapman's Peak Mercedes-Benz Net#work BBDO, Johannesburg
10.  Polo Unfail Volkswagen Polo DDB Sydney, Ultimo
11.  Origami Honda Dentsu Inc., Tokyo
12.  Living Seawall Volvo whiteGREY, Sydney
13.  The Shortcut Billboards MINI Connected Serviceplan Group, Munich
14.  The 24 Minutes of Le Mans Porsche Grabarz & Partner, Hamburg
15.  Die Faszination Porsche wird neu programmiert (DE) Porsche Scholz & Friends Berlin GmbH

1 — Volvo - The E.V.A. Initiative

MARQUE: Volvo

AGENCE: Forsman & Bodenfors

MéDIA: Plateforme d'activation à 360°

2 — Volkswagen - Road Tales

MARQUE: Volkswagen

AGENCE: ACHTUNG! mcgarrybowen

MéDIA: Etude de cas

3 — Mercedes-Benz - Bertha Benz: The Journey That Changed Everything

MARQUE: Mercedes-Benz

AGENCE: antoni GmbH

MéDIA: Film Web

4 — Mercedes-Benz GLE - In the Long Run

MARQUE: Mercedes-Benz GLE

AGENCE: antoni GmbH

MéDIA: Film Web

5 — Hyundai - The Quiet Taxi

MARQUE: Hyundai

AGENCE: Innocean Worldwide Seoul

MéDIA: Film Web

6 — Volkswagen - Road Tales 1

MARQUE: Volkswagen

AGENCE: ACHTUNG! mcgarrybowen

MéDIA: Télévision

7 — Ford Motor Company - Accessibility mat

MARQUE: Ford Motor Company

AGENCE: GTB

MéDIA: Digital

8 — Toyota - @Seelikemenna

MARQUE: Toyota

AGENCE: Saatchi & Saatchi Los Angeles

MéDIA: Etude de cas

9 — Mercedes-Benz - Return to Chapman's Peak

MARQUE: Mercedes-Benz

AGENCE: Net#work BBDO

MéDIA: Film Web

10 — Volkswagen Polo - Polo Unfail

MARQUE: Volkswagen Polo

AGENCE: DDB Sydney

MéDIA: Digital

11 — Honda - Origami

MARQUE: Honda

AGENCE: Dentsu Inc.

MéDIA: Film Web

12 — Volvo - Living Seawall

MARQUE: Volvo

AGENCE: whiteGREY

MéDIA: Etude de cas

13 — MINI Connected - The Shortcut Billboards

MARQUE: MINI Connected

AGENCE: Serviceplan Group

MéDIA: Ambient

14 — Porsche - The 24 Minutes of Le Mans

MARQUE: Porsche

AGENCE: Grabarz & Partner

MéDIA: Etude de cas

15 — Porsche - Die Faszination Porsche wird neu programmiert (DE)

MARQUE: Porsche

AGENCE: Scholz & Friends Berlin GmbH

MéDIA: Communication corporate / institutionnelle

Most awarded agencies in automotive in 2019

Most awarded brands in automotive in 2019

1 Volkswagen
2 Volvo
3 Mercedes-Benz
4 Hyundai
5 Toyota