The Most Creative Campaigns & Agencies in Finance

 
PROTECTION, PROVOCATION AND A POINTY PROBLEM SPICE UP A CATEGORY OF DIVERSE MOODS.

Australian brand NRMA’s decision to pay out insurance money to families whose homes needed protection against disaster feels chillingly prescient in the face of the recent fires there. Quite a contrast with previous years, as the insurance sector usually produces quite amusing fare – various hapless folk in exaggerated situations. Luckily, a duo of Thai ads, “Friendshit” and “Face/off” are here to lighten the tone with the country’s characteristic zany humour. No particular brand dominates the category, but Asia-Pacific punches well about its weight, filling seven of the top ten slots. Left to fly the flag for Europe is the Erste Group and its adorable hedgehog, who finally gets a hug for Christmas thanks to some strategic use of cotton wool.

Most awarded campaigns in Finance in 2019

Titre Marque Agence, Ville
1.  Safety Hub NRMA CHE Proximity, South Yarra VIC
2.  Pride jersey AIG Japan TBWA\HAKUHODO, Tokyo
3.  Firevase - Case Film Samsung Fire & Marine Insurance Cheil Worldwide Inc., Seoul
4.  UCB AgroBanking United Commercial Bank Grey Advertising Dhaka
5.  Friendshit Kasiskornbank GREYnJ United, Bangkok
6.  FACE/OFF K Plus GREYnJ United, Bangkok
7.  Signs of love ANZ Bank TBWA\Melbourne, South Melbourne
8.  Jersey Assurance American Express Momentum Worldwide, New York
9.  Give In To Giving Emirates NBD Leo Burnett Middle East & North Africa, Dubai
10.  What would Christmas be without Love Erste Bank & Sparkasse Jung von Matt / Donau, Wien
11.  TD poster bank TD Bank Leo Burnett Toronto
12.  #stopmithani HDFC Leo Burnett India, Mumbai
13.  The Animals' Own Emergency Number DNB Animal Insurance TRY/Apt, Oslo
14.  Healing Jungle Hyundai Marine & Fire Insurance Innocean Worldwide Seoul
15.  Conversations with Yourself Sanlam King James, Cape Town

1 — NRMA - Safety Hub

MARQUE: NRMA

AGENCE: CHE Proximity

MéDIA: Digital

2 — AIG Japan - Pride jersey

MARQUE: AIG Japan

AGENCE: TBWA\HAKUHODO

MéDIA: Film Web

3 — Samsung Fire & Marine Insurance - Firevase - Case Film

MARQUE: Samsung Fire & Marine Insurance

AGENCE: Cheil Worldwide Inc.

MéDIA: Développement/Design produit

4 — United Commercial Bank - UCB AgroBanking

MARQUE: United Commercial Bank

AGENCE: Grey Advertising Dhaka

MéDIA: Etude de cas

5 — Kasiskornbank - Friendshit

MARQUE: Kasiskornbank

AGENCE: GREYnJ United

MéDIA: Télévision

6 — K Plus - FACE/OFF

MARQUE: K Plus

AGENCE: GREYnJ United

MéDIA: Télévision

7 — ANZ Bank - Signs of love

MARQUE: ANZ Bank

AGENCE: TBWA\Melbourne

MéDIA: Affichage

8 — American Express - Jersey Assurance

MARQUE: American Express

AGENCE: Momentum Worldwide

MéDIA: Film Web

9 — Emirates NBD - Give In To Giving

MARQUE: Emirates NBD

AGENCE: Leo Burnett Middle East & North Africa

MéDIA: Télévision

10 — Erste Bank & Sparkasse - What would Christmas be without Love

MARQUE: Erste Bank & Sparkasse

AGENCE: Jung von Matt / Donau

MéDIA: Télévision

11 — TD Bank - TD poster bank

MARQUE: TD Bank

AGENCE: Leo Burnett Toronto

MéDIA: Poster

12 — HDFC - #stopmithani

MARQUE: HDFC

AGENCE: Leo Burnett India

MéDIA: Médias sociaux

13 — DNB Animal Insurance - The Animals' Own Emergency Number

MARQUE: DNB Animal Insurance

AGENCE: TRY/Apt

MéDIA: Etude de cas

14 — Hyundai Marine & Fire Insurance - Healing Jungle

MARQUE: Hyundai Marine & Fire Insurance

AGENCE: Innocean Worldwide Seoul

MéDIA: Digital

15 — Sanlam - Conversations with Yourself

MARQUE: Sanlam

AGENCE: King James

MéDIA: Sites Internet

Most awarded agencies in finance in 2019

Most awarded brands in finance in 2019

1 Kasikornbank
2 NRMA
3 AIG
4 Samsung Fire & Insurance
5 United Commercial Bank