The Most Creative Campaigns & Agencies in Health & Beauty


The singing vulvas were a sensational worldwide hit for Libresse and AMV.BBDO, disrupting convention and far outshining the competition in this sector. Having said that, Proctor & Gamble made a good showing with three very different spots, for Old Spice, Vicks and Gillette. No surprise to see FCB and The Learning Corp here with the gripping animated spot ‘One Word’, or the epic Dollar Shave Club film. Newly legalised marijuana made an appearance thanks to director Spike Jonze and ‘The New Normal’. And the category wouldn’t be complete without Johnson & Johnson and its superb ‘5B’ film about the heroic nurses who helped patients face up to HIV and AIDS.

Most awarded campaigns in Health & Beauty in 2019

Titre Marque Agence, Ville
1.  Viva la Vulva Libresse AMV BBDO, London
2.  The Non-Issue L’Oreal & British Vogue McCann Paris, Neuilly sur Cedex
3.  Endless Commercial Old Spice Wieden + Kennedy, São Paulo
4.  Every Child Deserves the #Touchofcare - One in a Million Vicks Publicis Singapore
5.  One Word The learning corp FCB Health Network
6.  Get Ready Dollar Shave Club
7.  The New Normal Medmen Mekanism, San Francisco
8.  The Party Bus Shiseido Shiseido Creative Division
9.  We Believe Gillette Grey New York
10.  5b Johnson & johnson
11.  Breath of life GSK Glaxosmithkline McCann Health, Shanghai
12.  We Believe: The Best Men Can Be Gillette Grey New York
13.  THE MISSING PAGE Saforelle Serviceplan France, Courbevoie
14.  Baby Blocker Skyn Condoms McCann Manchester, Macclesfield
15.  Project Free Period Stayfree DDB Mudra, Mumbai

1 — Libresse - Viva la Vulva

MARQUE: Libresse


MéDIA: Film Web

2 — L’Oreal & British Vogue - The Non-Issue

MARQUE: L’Oreal & British Vogue

AGENCE: McCann Paris

MéDIA: Etude de cas

3 — Old Spice - Endless Commercial

MARQUE: Old Spice

AGENCE: Wieden + Kennedy

MéDIA: Télévision & Cinéma

4 — Vicks - Every Child Deserves the #Touchofcare - One in a Million


AGENCE: Publicis Singapore

MéDIA: Télévision

5 — The learning corp - One Word

MARQUE: The learning corp

AGENCE: FCB Health Network

MéDIA: Digital

6 — Dollar Shave Club - Get Ready

MARQUE: Dollar Shave Club

MéDIA: Film Web

7 — Medmen - The New Normal

MARQUE: Medmen

AGENCE: Mekanism

MéDIA: Télévision

8 — Shiseido - The Party Bus

MARQUE: Shiseido

MéDIA: Film Web

9 — Gillette - We Believe

MARQUE: Gillette

AGENCE: Grey New York

MéDIA: Télévision

10 — Johnson & johnson - 5b

MARQUE: Johnson & johnson

MéDIA: Télévision & Cinéma

11 — GSK Glaxosmithkline - Breath of life

MARQUE: GSK Glaxosmithkline

MéDIA: Digital

12 — Gillette - We Believe: The Best Men Can Be

MARQUE: Gillette

AGENCE: Grey New York

MéDIA: Film Web

13 — Saforelle - THE MISSING PAGE

MARQUE: Saforelle

AGENCE: Serviceplan France

MéDIA: Etude de cas

14 — Skyn Condoms - Baby Blocker

MARQUE: Skyn Condoms

AGENCE: McCann Manchester

MéDIA: Digital

15 — Stayfree - Project Free Period

MARQUE: Stayfree


MéDIA: Etude de cas

Most awarded agencies in health & beauty in 2019

Most awarded brands in health & beauty in 2019

1 Bodyform/Libresse
2 L'Oréal
3 Gillette
4 Old Spice
5 Shiseido