The Most Creative Campaigns & Agencies in Luxury

 
THIS UNEXPECTEDLY DIVERSE CATEGORY RANGES FROM AUTOMOBILES TO BEAUTY, TREASURE TO TRASH.

Chic sportswear brand Lacoste proved its durability by taking the top slot with the admired Save Our Species campaign from BETC, which replaced the iconic crocodile with silhouettes of endangered animals. Talking of chic, McCann Paris scored a hit with Vogue’s ‘non-issue’ created by and for women over 50, a protest against age-ism in the fashion industry. Luxury cars nudged into the line-up, but fashion and beauty ruled, with Diesel taking no less than three slots. Abetted by Publicis, the Italian brand is enjoying a run of creativity that recalls the time it won Advertiser of the Year at Cannes, way back in 1998. Meanwhile, the talented folk at Shiseido’s in-house division proved skilled in both film and print, with the romantic ‘Party Bus’ and the graphic ‘Red and Black’. Last but not least, kudos to Ogilvy Paris and quirky fragrance brand Etat Libre d’Orange, who co-created the first perfume made from…trash. Nevertheless, it’s the sweet smell of success.

Most awarded campaigns in Luxury in 2019

Titre Marque Agence, Ville
1.  Save our Species Lacoste BETC Paris, Pantin
2.  The Non-Issue L’Oreal & British Vogue McCann Paris, Neuilly sur Cedex
3.  Bertha Benz: The Journey That Changed Everything Mercedes-Benz antoni GmbH, Berlin
4.  Ha(u)te Couture Diesel Publicis Italy, Milan
5.  In the Long Run Mercedes-Benz GLE antoni GmbH, Berlin
6.  SIDE:BIZ Diesel Publicis Italy, Milan
7.  The Party Bus Shiseido Shiseido Creative Division
8.  Return to Chapman's Peak Mercedes-Benz Net#work BBDO, Johannesburg
9.  Influencers cannot travel light Diesel Publicis Italy, Milan
10.  Black and Red Shiseido SHISEIDO CO., LTD., Tokyo
11.  I AM TRASH / Les Fleurs du Déchet Les Fleurs du Déchet Ogilvy Paris
12.  The 24 Minutes of Le Mans Porsche Grabarz & Partner, Hamburg
13.  It's Ok Oakley AKQA, Paris
14.  City of no cars BMW Serviceplan Group, Munich
15.  Audio studio – The radio experiment Audi A8 Café Communications, Budapest

1 — Lacoste - Save our Species

MARQUE: Lacoste

AGENCE: BETC Paris

MéDIA: Etude de cas

2 — L’Oreal & British Vogue - The Non-Issue

MARQUE: L’Oreal & British Vogue

AGENCE: McCann Paris

MéDIA: Etude de cas

3 — Mercedes-Benz - Bertha Benz: The Journey That Changed Everything

MARQUE: Mercedes-Benz

AGENCE: antoni GmbH

MéDIA: Film Web

4 — Diesel - Ha(u)te Couture

MARQUE: Diesel

AGENCE: Publicis Italy

MéDIA: Médias sociaux

5 — Mercedes-Benz GLE - In the Long Run

MARQUE: Mercedes-Benz GLE

AGENCE: antoni GmbH

MéDIA: Film Web

6 — Diesel - SIDE:BIZ

MARQUE: Diesel

AGENCE: Publicis Italy

MéDIA: Digital

7 — Shiseido - The Party Bus

MARQUE: Shiseido

MéDIA: Film Web

8 — Mercedes-Benz - Return to Chapman's Peak

MARQUE: Mercedes-Benz

AGENCE: Net#work BBDO

MéDIA: Film Web

9 — Diesel - Influencers cannot travel light

MARQUE: Diesel

AGENCE: Publicis Italy

MéDIA: Film Web

10 — Shiseido - Black and Red

MARQUE: Shiseido

MéDIA: Presse & publications

10 — Les Fleurs du Déchet - I AM TRASH / Les Fleurs du Déchet

MARQUE: Les Fleurs du Déchet

AGENCE: Ogilvy Paris

MéDIA: Digital

12 — Porsche - The 24 Minutes of Le Mans

MARQUE: Porsche

AGENCE: Grabarz & Partner

MéDIA: Etude de cas

13 — Oakley - It's Ok

MARQUE: Oakley

AGENCE: AKQA

MéDIA: Film Web

14 — BMW - City of no cars

MARQUE: BMW

AGENCE: Serviceplan Group

MéDIA: Film Web

15 — Audi A8 - Audio studio – The radio experiment

MARQUE: Audi A8

AGENCE: Café Communications

MéDIA: Etude de cas

Most awarded agencies in luxury in 2019

Most awarded brands in luxury in 2019

1 Diesel
2 Lacoste
3 Mercedes-Benz
4 L'Oréal
5 BMW