The Most Creative Campaigns & Agencies in Retail

 
IT’S HARD TO EXCEL IN A SECTOR WITH TRADITIONALLY HIGH STANDARDS, SO CONGRATS ARE DUE TO BURGER KING, IKEA AND JOHN LEWIS.

Retail is all about the sell, of course, so it’s the natural home of terrific advertising. Since fast food chains are included here, Burger King and FCB steal the show with their cheeky “Whopper Detour”. There was also plenty of love for Ikea’s “ThisAbles” project from McCann Tel Aviv; the perfect example of an agency solving a problem in partnership with a client. Adam&eveDDB and John Lewis practically wrote the book on retail ads, so here they are with two different spots, featuring Elton John and – in a sense – Queen. In a category largely divided between Europe and the US, great to see Dentsu Webchutney from India in eighth place with its smart-talking Hagglebot, which brought the art of the deal to the digital world.

Most awarded campaigns in Retail in 2019

Titre Marque Agence, Ville
1.  The Whopper Detour Burger King FCB New York
2.  ThisAbles IKEA McCann Tel Aviv, Tel-Aviv-Yafo
3.   The Boy and the Piano John Lewis & Partners adam&eveDDB, London
4.  Keeping fortnite fresh Wendy's VMLY&R, Kansas City
5.  Black Supermarket Carrefour Marcel, PARIS
6.  Bohemian Rhapsody John Lewis & Partners + Waitrose & Partners adam&eveDDB, London
7.  Refurbished Tweets Backmarket BETC Paris, Pantin
8.  Hagglebot with Flipkart Flipkart Dentsu Webchutney, Gurugram
9.  Burn That Ad Burger King David The Agency, São Paulo
10.  The Boy and the Piano John Lewis & Partners adam&eveDDB, London
11.  Deisel: Go With the Fake Diesel Publicis New York
12.  McDelivery 4 McDonald's TBWA\PARIS, Boulogne-Billancourt
13.  McDelivery 1 McDonald's TBWA\PARIS, Boulogne-Billancourt
14.  McDelivery 2 McDonald's TBWA\PARIS, Boulogne-Billancourt
15.  McDelivery 3 McDonald's TBWA\PARIS, Boulogne-Billancourt

1 — Burger King - The Whopper Detour

MARQUE: Burger King

AGENCE: FCB New York

MéDIA: Film Web

2 — IKEA - ThisAbles

MARQUE: IKEA

AGENCE: McCann Tel Aviv

MéDIA: Développement/Design produit

3 — John Lewis & Partners - The Boy and the Piano

MARQUE: John Lewis & Partners

AGENCE: adam&eveDDB

MéDIA: Télévision

4 — Wendy's - Keeping fortnite fresh

MARQUE: Wendy's

AGENCE: VMLY&R

MéDIA: Digital

5 — Carrefour - Black Supermarket

MARQUE: Carrefour

AGENCE: Marcel

MéDIA: Film Web

6 — John Lewis & Partners + Waitrose & Partners - Bohemian Rhapsody

MARQUE: John Lewis & Partners + Waitrose & Partners

AGENCE: adam&eveDDB

MéDIA: Télévision & Cinéma

7 — Backmarket - Refurbished Tweets

MARQUE: Backmarket

AGENCE: BETC Paris

MéDIA: Etude de cas

8 — Flipkart - Hagglebot with Flipkart

MARQUE: Flipkart

AGENCE: Dentsu Webchutney

MéDIA: Etude de cas

9 — Burger King - Burn That Ad

MARQUE: Burger King

AGENCE: David The Agency

MéDIA: Digital

10 — John Lewis & Partners - The Boy and the Piano

MARQUE: John Lewis & Partners

AGENCE: adam&eveDDB

MéDIA: Film Web

11 — Diesel - Deisel: Go With the Fake

MARQUE: Diesel

AGENCE: Publicis New York

MéDIA: Film Web

12 — McDonald's - McDelivery 4

MARQUE: McDonald's

AGENCE: TBWA\PARIS

MéDIA: Presse & publications

12 — McDonald's - McDelivery 1

MARQUE: McDonald's

AGENCE: TBWA\PARIS

MéDIA: Presse & publications

12 — McDonald's - McDelivery 2

MARQUE: McDonald's

AGENCE: TBWA\PARIS

MéDIA: Presse & publications

12 — McDonald's - McDelivery 3

MARQUE: McDonald's

AGENCE: TBWA\PARIS

MéDIA: Presse & publications

Most awarded agencies in retail in 2019

Most awarded brands in retail in 2019

1 Burger King
2 McDonald’s
3 IKEA
4 John Lewis & Partners
5 Wendy's