The Most Creative Campaigns & Agencies in Tech

 
AN UNEXPECTEDLY EMOTIONAL CATEGORY AS TECHNOLOGY BRANDS USE THEIR EXPERTISE FOR GOOD.

Inevitably in this category, clever gadgets and applications abound, from the excellent Dot Mini – the first media device for the visually impaired – to Microsoft’s inclusive Xbox, the Story Sign innovation for the deaf and even a way of “decoding” football moves for gamers. But there are a couple of films too, including the delightful animation “Share Your Gifts”, for Apple, and the amusing “My Life As A NPC” (that’s non-player character) from game creator Ubisoft. Talking of brands, one would have expected this sector to be a battle between Apple and Microsoft, but there were strong offerings from Huawei, Wavio, Amazon and especially Dagoma – a 3D printing specialist. Surprised not to see Samsung in the top ten. Maybe next year.

Most awarded campaigns in Tech in 2019

Titre Marque Agence, Ville
1.  Dot Mini Dot Inc. Serviceplan Group, Munich
2.  Share your gifts Apple, Inc. TBWA\Media Arts Lab, Los Angeles
3.  Changing the game XBOX McCann New York
4.  StorySign Huawei Mobile UK FCB Inferno, London
5.  See Sound Wavio Area 23, New York
6.  My Life as a NPC Assassin's Creed Odyssey DDB Paris
7.  Welcome Home Homepod TBWA\Media Arts Lab, Los Angeles
8.  Football Decoded Microsoft McCann London
9.  Harmless Guns Dagoma TBWA\PARIS, Boulogne-Billancourt
10.  Outlander Amazon Prime Video Droga5, London
11.  Apple at work: the underdogs Apple Apple, Cupertino
12.  Your 2018 Wrapped Spotify
13.  Visit Xbox XBOX McCann London
14.  Block Out the Chaos: World Leaders JBL Cheil Hong Kong
15.  BACK2LIFE Samsung Cheil China, Beijing

1 — Dot Inc. - Dot Mini

MARQUE: Dot Inc.

AGENCE: Serviceplan Group

MéDIA: Film Web

2 — Apple, Inc. - Share your gifts

MARQUE: Apple, Inc.

AGENCE: TBWA\Media Arts Lab

MéDIA: Film Web

3 — XBOX - Changing the game

MARQUE: XBOX

MéDIA: Digital

4 — Huawei Mobile UK - StorySign

MARQUE: Huawei Mobile UK

AGENCE: FCB Inferno

MéDIA: Etude de cas

5 — Wavio - See Sound

MARQUE: Wavio

AGENCE: Area 23

MéDIA: Digital

7 — Assassin's Creed Odyssey - My Life as a NPC

MARQUE: Assassin's Creed Odyssey

AGENCE: DDB Paris

MéDIA: Film Web

8 — Homepod - Welcome Home

MARQUE: Homepod

AGENCE: TBWA\Media Arts Lab

MéDIA: Film Web

9 — Microsoft - Football Decoded

MARQUE: Microsoft

AGENCE: McCann London

MéDIA: Film Web

10 — Dagoma - Harmless Guns

MARQUE: Dagoma

AGENCE: TBWA\PARIS

MéDIA: Brand Content

11 — Amazon Prime Video - Outlander

MARQUE: Amazon Prime Video

AGENCE: Droga5

MéDIA: Télévision

14 — Apple - Apple at work: the underdogs

MARQUE: Apple

MéDIA: Film Web

12 — Spotify - Your 2018 Wrapped

MARQUE: Spotify

MéDIA: Digital

13 — XBOX - Visit Xbox

MARQUE: XBOX

AGENCE: McCann London

MéDIA: Digital

14 — JBL - Block Out the Chaos: World Leaders

MARQUE: JBL

AGENCE: Cheil Hong Kong

MéDIA: Presse & publications

15 — Samsung - BACK2LIFE

MARQUE: Samsung

AGENCE: Cheil China

MéDIA: Digital

Most awarded agencies in tech in 2019

Most awarded brands in tech in 2019

1 Apple
2 Microsoft Xbox
3 Huawei
4 Samsung
5 Dot