The Most Creative Campaigns & Agencies in Transport & Tourism

 
DATA TAKES THE TOP SLOT BUT FILM IS THE PREFERRED PLATFORM FOR MAKING CONSUMERS DREAM OF TAKING A TRIP.

We often hear about “creative use of data”, but rail service Deutsche Bahn and its agency Ogilvy successfully used this approach to encourage Germans to travel within their own country, rather than venturing abroad. In fact counter-intuitive approaches seem to be trending, if you take another example in “Go Back To Africa”, which turned a hateful phrase into a call to action. Meanwhile, everyone was happy to see the return of Australian hero Crocodile Dundee, albeit it in a new incarnation. Web films are the most popular medium in this category, but MGM Resorts stands out for its use of…a vinyl record. With a satisfying twist, as the case film gleefully reveals.

Most awarded campaigns in Transport & Tourism in 2019

Titre Marque Agence, Ville
1.  No need to fly - around the world in germany Deutsche Bahn Ogilvy Germany, Frankfurt am Main
2.  Souvenirs de Paris Centre Pompidou Marcel, PARIS
3.  Go Back To Africa Black & Abroad FCB/SIX, New York
4.  Go Back To Africa Black & Abroad FCB/SIX, New York
5.  DUNDEE: The Son Of A Legend Returns Home Tourism Australia Droga5, New York
6.  Arizona - Rhineland Deutsche Bahn Ogilvy Germany, Frankfurt am Main
7.  Distracted Goalkeeper Uber Brazil Tech and Soul, São Paulo
8.  Ubertoys Uber DDB Paris
9.  DNA Discounts Aeromexico Ogilvy México
10.  A world without borders Aeromexico Ogilvy Colombia, Bogotá
11.  Coal Drops Yard Argent Droga5, London
12.  Universal Love MGM Resorts McCann New York
13.  Mind the gap Berliner Verkehrsbetriebe (BVG) Serviceplan Group, Munich
14.  UberToys Uber DDB Paris
15.  Closed for maintainance Faroe Islands Mensch & Sansi, Copenhagen
16.  The Earnbassadors Velocity Frequent Flyer CHE Proximity, South Yarra VIC

1 — Deutsche Bahn - No need to fly - around the world in germany

MARQUE: Deutsche Bahn

AGENCE: Ogilvy Germany

MéDIA: Digital

2 — Centre Pompidou - Souvenirs de Paris

MARQUE: Centre Pompidou

AGENCE: Marcel

MéDIA: Film Web

3 — Black & Abroad - Go Back To Africa

MARQUE: Black & Abroad

AGENCE: FCB/SIX

MéDIA: Digital

3 — Black & Abroad - Go Back To Africa

MARQUE: Black & Abroad

AGENCE: FCB/SIX

MéDIA: Digital

4 — Tourism Australia - DUNDEE: The Son Of A Legend Returns Home

MARQUE: Tourism Australia

AGENCE: Droga5

MéDIA: Télévision

5 — Deutsche Bahn - Arizona - Rhineland

MARQUE: Deutsche Bahn

AGENCE: Ogilvy Germany

MéDIA: Presse & publications

6 — Uber Brazil - Distracted Goalkeeper

MARQUE: Uber Brazil

AGENCE: Tech and Soul

MéDIA: Film Web

7 — Uber - Ubertoys

MARQUE: Uber

AGENCE: DDB Paris

MéDIA: Télévision

8 — Aeromexico - DNA Discounts

MARQUE: Aeromexico

AGENCE: Ogilvy México

MéDIA: Télévision

9 — Aeromexico - A world without borders

MARQUE: Aeromexico

AGENCE: Ogilvy Colombia

MéDIA: Digital

10 — Argent - Coal Drops Yard

MARQUE: Argent

AGENCE: Droga5

MéDIA: Film Web

11 — MGM Resorts - Universal Love

MARQUE: MGM Resorts

MéDIA: Etude de cas

12 — Berliner Verkehrsbetriebe (BVG) - Mind the gap

MARQUE: Berliner Verkehrsbetriebe (BVG)

AGENCE: Serviceplan Group

MéDIA: Etude de cas

13 — Uber - UberToys

MARQUE: Uber

AGENCE: DDB Paris

MéDIA: Etude de cas

14 — Faroe Islands - Closed for maintainance

MARQUE: Faroe Islands

MéDIA: Evènements

15 — Velocity Frequent Flyer - The Earnbassadors

MARQUE: Velocity Frequent Flyer

AGENCE: CHE Proximity

MéDIA: Médias sociaux

Most awarded agencies in transport & tourism in 2019

Most awarded brands in transport & tourism in 2019

1 Deutsche Bahn
2 Uber
3 City Lodge
4 Aeromexico
5 Centre Pompidou