Coordonnées/Contact

4355 Cobb Parkway, Suite J237
Atlanta GA 30339
Etats-Unis
Téléphone: (+1) 770.434.4447      
E-mail:
Site web:

ken Bowes

ken Bowes

Téléphone: (+1) 770.434.4447      


Données

Fondée en: 1972

Effectif: 10

Clients: 13

Fondée en: 1972

Effectif: 10

Clients: 13

Wanamaker Associates

4355 Cobb Parkway, Suite J237
Atlanta GA 30339
Etats-Unis
Téléphone: (+1) 770.434.4447      
E-mail:
Site web:
ken Bowes

ken Bowes

Téléphone: (+1) 770.434.4447      

A propos de Wanamaker Associates

Wanamaker Associates is a leading international consulting firm specializing in agency search and the evaluation, measurement, tracking and enhancement of the client/agency relationship. We currently work with some of the world’s largest advertisers to boost revenue and ensure optimal performance across all areas of marketing communications.

 

Philosophie et positionnement concurrentiel

When it comes to media strategy and placement, it’s important to know you’re heading in the right direction and getting what you’ve paid for – across all forms of media. And we can give you the unbiased audits and counsel you need to do just that. Our media experts will help you tackle any media-related issue. From plan strategy to plan/buy management, our insights and analysis can determine if your advertising dollars are being invested optimally. 

Clients

Voir plus 

Historique

Founded in 1972 as Marketplace, Inc., Wanamaker Associates is headquartered in Atlanta with branch offices in Philadelphia, San Antonio, Seattle, San Luis Obispo, London and Puerto Rico. While our services are as varied as our clientele, they are all rooted in the attempt to rectify John Wanamaker’s famous 1886 lament:

I know that one-half of the money I spend on advertising is wasted. The problem is, I don’t know which half.

And now, after more than 100 years, there is a place where businesses can turn to help identify wasteful spending: Wanamaker Associates. 

Experience

Our client list:

Aflac – Columbus, GA
Altana Pharma – New York, NY
AmSouth Bank – Birmingham, AL
Arby’s Restaurants – Atlanta, GA
AstraZeneca, LP – Wayne, PA
Atlanta Hawks – Atlanta, GA
AT&T – Dallas, TX
Belk, Inc. – Charlotte, NC
BellSouth Corporation – Atlanta, GA

Brookdale Senior Living - Brentwood, TN

Callaway Gardens & Resort – Pine Mountain, GA

The Coca-Cola Company – Atlanta, GA

Continental Airlines Corp. – Houston, TX

Con-way Freight – Ann Arbor, MI
Cox Communications, Inc. – Atlanta, GA
CSX/Sealand, Inc. – Hunt Valley, MD
Curves International – El Paso, TX
Eli Lilly – Indianapolis, IN
Forest Laboratories – New York, NY
Georgia-Pacific – Atlanta, GA
Genentech – South San Francisco, CA
GlaxoSmithKline – Philadelphia, PA
Hewlett-Packard – Santa Clara, CA
Janssen Pharmaceutica – Titusville, NJ
The Krystal Company – Chattanooga, TN
Lexmark – Lexington, KY
Manhattan East Suite Hotels – New York, NY
Merck & Company – West Point, PA
Mercantile Card Services – St. Louis, MO
New Orleans Tourism Marketing – New Orleans, LA
Nioxin Research Labs – Atlanta, GA
Papa John’s International – Louisville, KY
Pfizer Pharmaceuticals – New York, NY
Publix Super Markets – Lakeland, FL
Roche Labs – Nutley, NJ
Sanafi Aventis – Parsippany, NJ
Subway Franchising – Milford, CT
Union Electric Company – St. Louis, MO
Verzion Wireless -New York, NY
Walt Disney World Co. – Orlando, FL
Wyeth Pharmaceuticals – Philadelphia, PA
Zaxby’s Franchising, Inc. – Athens, GA 

Domaines d'experience

Overview: Agency Selection; Contract & Compensation; Design/Evaluation/Audit; Agency Relationship Assessment; Agency Performance Evaluation/Tracking; Corporate Communications; Counsel; Media Auditing & Benchmarking; Hours & Cost Monitoring & Management; Management Training; Marketing Communication Organization/Structure