R3 is an independent transformation consultancy. We work with marketers to enhance their return on marketing, media and agency investment, and to improve efficiency and effectiveness. Established in 2002, we work with twelve of the world's top twenty advertisers and have consulted to more than 100 companies on global, regional and local assignments. We have developed robust benchmarks and process targets for more than 70 countries.
Part of the R3 Worldwide network, R3 established a presence in China in 2002 in response to an increasing need from clients in the market to enhance their relationships and return on investment with their agencies.
Today, we have a headcount of thirty people and offices in Shanghai and Beijing. We offer independent counsel on managing agency resources, evaluating return on marketing investment (be it media spending or production cost benchmarking). We also provide training for marketing teams through our R3 University workshops.
No one knows agencies in China like we do.
R3 is the leading Pitch Consultant in China. Our team knows the global agency scene well, and the China agency scene intimately. We know what other clients demand and what agencies can deliver. Every two years since 2006, we conduct interviews with 250 multinational marketers in China on their current agencies and needs. Each month we exclusively track over 200 agency new business wins by all agencies. We take pride in our market knowledge.
No other global media auditor has as much experience in China
In China, we have run independent media analysis for Coca-Cola, VISA, Johnson & Johnson, L’Oreal, Ford, GM, Samsung, Nestle, McDonald’s, Mead Johnson, GSK, Microsoft, Fonterra, Herbalife and others – looking at more than RMB 2bn of annual media in the last three years. We have more than 1 million spots of the recent year in our data pool with the real GRP from CSM and Nielsen.
R3 is the most experienced consultancy specializing in agency management consulting. We are now made up of 100 experienced professionals around the world, with on-the-ground representation in North America, Asia Pacific, Europe and Latin America.