TitreCity of no cars
Campagne City of no cars
Annonceur BMW
Marque BMW

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Á propos Serviceplan Group

The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and also had adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net, Mediaplus, Facit and Solutions – also rank among the market leaders in their respective competitive environments.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication. In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. Together, all Serviceplan companies currently have more than 4,300 employees whose work regularly wins awards at national and international creative competitions. 

Dernières actus

Serviceplan Spain Beats 10 Other Agencies in Pitch to Win Valencia Region Tourism Account

Turisme Comunitat Valenciana has awarded its communication account to Serviceplan Spain, who will be responsible for national and international promotion of one of the most popular Spanish regions for Tourists from all over the world. 
Serviceplan Spain has won the account of the Valencian Tourism Community, meaning that for the next two years, the international agency will be in charge of creating innovative new campaigns designed to promote Valencian Community Tourism on a national and international level for Valencia, which is one of the Spanish regions that receives the most Tourists.
Serviceplan Spain’s work is planned in two phases; an initial one in which an inaugural campaign will be produced, and a second phase that will aim to make the campaign evolve strategically and conceptually by applying new communication formats. To this end, new campaigns will be created in order to update and innovate the communication of the Valencian Community, with the development of a famous and unique “UberCreative” campaign within the tourism sector.
The campaign strategy will incorporate a new creative concept for ‘Mediterranean Live’, with an objective of raising the profile of Turisme Comunitat Valenciana on a local and global level, while maintaining the claim ‘Mediterranean Live’ and its essence, values and attributes. Serviceplan Spain will conceptualise a new image, messaging, branding and innovative ways that globally communicate the strengths of Valencia’s tourism offering.

In order to achieve a greater differentiation of communication in the tourism sector, which often has a stereotypical way of communicating, within the winning proposal, Serviceplan Spain will count on the talent and vision of its team with the leadership of Emilio Valverde, Creative Director of Serviceplan Spain since the beginning of 2020, and the support of the international Creative Management Board of the Serviceplan Group, with the Worldwide Executive Creative Director of Serviceplan Group, Jason Romeyko, at the forefront. With this
team in place, Serviceplan Spain has a vision of making this one of the benchmark campaigns not only for Serviceplan Spain, but also for the parent group.

Serviceplan is one of the international communication groups that have made the greatest achievements in creativity and innovation in recent years, as recently revealed at Cannes Lions when it was ranked 5 in the Top 10 Independent Agencies of the Decade. 

In the words of Markus Noder, Managing Director of Serviceplan International: “We are very excited about this campaign in a sector such as tourism that allows us to show our creativity and global innovation, and to be able to support Serviceplan Spain with all the potential of the group, thus promoting a region as important globally as the Valencian Community. For this reason, we want our contribution and teamwork to make this one of the most relevant in our House of Communication, not only in Spain, but also within the group, this year and next. " 

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