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Á propos Juniper Park\TBWA

We are a full-service marketing and communications agency offering brands integrated communications, brand strategy, in-house production, digital expertise and branding & design services. Located in the heart of North America’s fourth largest city, Juniper Park\TBWA is a world-class agency that just happens to be headquartered in Toronto.
Our true competitive advantage is our Disruption® methodology. We identify the cultural or market conventions to overturn. We scrutinize the future to determine what could lift the brand higher. And we define a Disruption platform that inspires the way the brand behaves and communicates. Over its 25+ year history as part of the TBWA collective, our agency has continued to evolve the Disruption® methodology to fit the ever-changing needs of our clients. We find new ways to break conventions, innovate in the marketplace, connect with consumers at the speed of culture and deliver unprecedented brand and business results on behalf of our clients.
Achieving positive results requires strong partnerships. Our collaborative client list includes brands such as CIBC, Nissan, Capital Group, GoDaddy, GSK Consumer Healthcare, Intuit, and many more.
DiversityWe have one of the most talented, diverse creative teams in North America because we believe that great talent is the cornerstone of great creative work. 57% of our agency team is female. This is incredibly rare in our industry. 51% of our team has lived in other parts of the world, including our CCO, Graham Lang, who joined the team from South Africa, and our Managing Director, David Toto, who is from France. We believe that diversity is a uniquely important ingredient when marketing to global citizens, and diverse communities across North America.
Strategy Embracing strategy as a core discipline has helped us stand out versus the competition. Our Strategy team consistently carves out the strategic direction for our clients, and our agency’s creative work. Brand Planners, Digital Strategists, Social Strategists, Community Managers and our Data Scientist each play unique and critical roles throughout the campaign process, helping define and articulate opportunities to insert our clients’ brands into modern culture.
Design Iconic branding that is consistent yet fluid across mediums, big & small, is our visual trademark. This gift to our clients is baked into all our work.

Dernières actus

Juniper Park\TBWA Appoints Renowned Strategist Dustin Rideout As Chief Strategy Officer

Juniper Park\TBWA, The Disruption® Company, is proud to announce the hiring of internationally awarded strategist, Dustin Rideout, as its new Chief Strategy Officer. Rideout will lead strategy across the agency’s North American client roster, and report directly to CEO Jill Nykoliation.


Rideout brings over 15 years of experience from both the agency and client side to Juniper Park\TBWA.


He will lead Juniper Park\TBWA’s continuously growing strategy and planning department, currently comprised of a 13-strong multidisciplinary team of brand & communications planners, data scientists, analysts, digital strategists, and communications managers. He will also join the agency’s established executive team made up of CEO Jill Nykoliation, CCO Graham Lang, President David Toto, and CFO Laura White.


Rideout joins Juniper Park\TBWA following nearly 3 years with McCann WorldGroup Canada, where he served as Chief Strategy Officer of McCann Canada in Toronto. He was previously Head of Brand and Fan Experience at MLSE, where he oversaw all brand, business intelligence, digital product, and fan experience teams. Prior to this, he was SVP of Strategy and Partner at Sid Lee and Director of Digital Strategy at Leo Burnett Toronto.


In his previous roles, Dustin led the strategy behind the famous We The North campaign for the Toronto Raptors, which helped reposition the franchise, as well as various other internationally awarded campaigns for The North Face, Stella Artois, Samsung, and Ikea. His work on these campaigns resulted in international honours at Cannes Lions, The One Show, and The Clio Awards, along with recognition at every major effectiveness competition in North America.


In joining Juniper Park\TBWA, Rideout will join the TBWA global collective of over 200 spotters who identify cultural triggers, edges and stories which are then used to create timely culture immersions, all delivered to TBWA employees worldwide each day through a video editorial arm called Backslash.


“I’m extremely excited to be joining the diverse and talented team at Juniper Park\TBWA, who love to collaborate and think differently about how to solve business problems through creativity,” says Dustin Rideout, Chief Strategy Officer of Juniper Park\TBWA. “The Disruption® philosophy that guides the work at TBWA speaks to me personally, and it is exactly the kind of strategic approach I believe brands need to drive growth.”


The appointment of Rideout as CSO concludes a five month global search by the agency for its new strategy lead and executive team member.


“Developing ideas that disrupt culture requires incredibly strong strategic discipline. Dustin brings brilliant precision, while embracing innovation and diversity,” says Jill Nykoliation, CEO of Juniper Park\TBWA. “Dustin is one of the sharpest strategists in the industry. His belief that through radical collaboration and empathy, creativity has the power to change the world, is something that aligns directly with our culture and vision for the future.”


Juniper Park\TBWA’s hiring of Rideout comes on the back of an incredibly successful year for the agency, whose work resulted in creative and effectiveness award wins at the 2019 ADCC’s, Clios, LIAs, and Effie Awards.


He is the most recent in a string of senior hires and promotions, with industry veteran and renowned producer Steve Emmens joining as Managing Director of Integrated Production in December, Helen Androlia coming on as Director of Digital Strategy, and TJ Arch being promoted to Creative Director.

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