TitreNaturally Balanced
Campagne Naturally Balanced
Annonceur PepsiCo Inc.
Marque Montellier

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Date de première diffusion/publication Uniquement pour les abonnés
Secteur d'activitéUniquement pour les abonnés
SynopsisUniquement pour les abonnés
Type de média Film Web

Á propos Juniper Park\TBWA

We are a full-service marketing and communications agency offering brands integrated communications, brand strategy, in-house production, digital expertise and branding & design services. Located in the heart of North America’s fourth largest city, Juniper Park\TBWA is a world-class agency that just happens to be headquartered in Toronto.
Our true competitive advantage is our Disruption® methodology. We identify the cultural or market conventions to overturn. We scrutinize the future to determine what could lift the brand higher. And we define a Disruption platform that inspires the way the brand behaves and communicates. Over its 25+ year history as part of the TBWA collective, our agency has continued to evolve the Disruption® methodology to fit the ever-changing needs of our clients. We find new ways to break conventions, innovate in the marketplace, connect with consumers at the speed of culture and deliver unprecedented brand and business results on behalf of our clients.
Achieving positive results requires strong partnerships. Our collaborative client list includes brands such as CIBC, Nissan, Capital Group, PepsiCo, GoDaddy, GSK Consumer Healthcare, Intuit, and many more.
DiversityWe have one of the most talented, diverse creative teams in North America because we believe that great talent is the cornerstone of great creative work. 57% of our agency team is female. This is incredibly rare in our industry. 51% of our team has lived in other parts of the world, including our CCO, Graham Lang, who joined the team from South Africa, and our Managing Director, David Toto, who is from France. We believe that diversity is a uniquely important ingredient when marketing to global citizens, and diverse communities across North America.
Strategy Embracing strategy as a core discipline has helped us stand out versus the competition. Our Strategy team consistently carves out the strategic direction for our clients, and our agency’s creative work. Brand Planners, Digital Strategists, Social Strategists, Community Managers and our Data Scientist each play unique and critical roles throughout the campaign process, helping define and articulate opportunities to insert our clients’ brands into modern culture.
Design Iconic branding that is consistent yet fluid across mediums, big & small, is our visual trademark. This gift to our clients is baked into all our work.

Dernières actus

UNICEF Canada Underscores the Importance of Vaccinating the Vulnerable in New PSA

Today, UNICEF Canada is proudly launching a new TVC PSA campaign to raise awareness of the organization’s sophisticated efforts to help provide 2 billion COVID-19 vaccine doses to adults around the world. It will run during World Immunization Week taking place on April 24th - April 30th, 2021, as the organization asks for donations. 

Children have been the hidden victims of the pandemic. It has amplified the lack of access that they have to education, health care, nutrition, protection, and safe water around the world. The truth is that the pandemic will not end for anyone until it ends for everyone. In fact, a new survey commissioned by UNICEF Canada revealed that Canadians widely recognize that a global approach is the only way to fight COVID-19 and protect us from its impacts. 

As a global leader in vaccinations, UNICEF is responsible for vaccinating 40 percent of the world’s children. To spread awareness of how they are responding to the current crisis – which includes delivering vaccines to lower-middle income countries – and rally support around fair and equitable distribution globally, the organization worked with creative agency Juniper Park\TBWA to develop an action-orientated PSA. 

“Canadians care about global vaccine equity. World Immunization Week is a key moment to remind ourselves that, as Canadians, we can play a leading role in ensuring that COVID-19 vaccines are affordable and accessible to all,” said David Morley, President and CEO of UNICEF Canada. 

As an organization that’s typically focused on the well-being of children, the creative in the new PSA takes a slightly different approach to communicate UNICEF’s message. Given the vaccinations are being provided to adults, it showcases the impact getting a vulnerable community vaccinated can have on a child’s life, through their eyes. 

Using an animated blue thread across each frame and originating from a vaccine dose, it connects and reveals the real-life circumstances which not being protected against COVID-19 can affect, including a child’s personal health, access to education, and safety. 

“Our hope is that the campaign shows the knock-on effects of UNICEF’s COVID-19 vaccination rollout,” says Jenny Glover, Executive Creative Director at Juniper Park\TBWA. “The pandemic has had a detrimental impact on the lives of already vulnerable children around the world because when the adults who support, care for, and protect children are affected by the virus, the children themselves are left at risk. So, UNICEF’s logic is simple, by vaccinating adults they're indirectly protecting children." 

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