Les gamers sont de plus en plus nombreux et passent également de plus en plus de temps sur devant leur écran, sans s'arrêter, même pour manger. KFC a décidé de leur offrir un service intéressant : la commande et livraison facilitée devant son clavier en reprenant le principe des cheat codes (les codes de triches qui font gagner des avantages dans les jeux vidéos). Ainsi, pour les utilisateurs pré-enregistrés, il aura suffi de taper la combinaison Shift+K+F+C pour passer commande et se voir livrer, juste devant son écran, sans perdre un seul instant. Les personnes non-enregistrées, elles se seront vu offrir l'accès à un menu secret. Cette opération lancée dans 11 pays au Moyen-Orient aura permis, en ajoutant quelques lignes de codes à un jeu vidéo très populaire d'augmenter de plus de 30% les commandes en ligne. 


Campagne Shift+K+F+C
Annonceur KFC
Marque KFC

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Á propos TBWA\RAAD

Dernières actus

TBWA\RAAD promotes Romy Abdelnour to Head of Communications

TBWA\RAAD has announced the immediate promotion of Romy Abdelnour to the position of Head of Communications. In her new role, Romy will lead the agency's Public Relations and Corporate Communications strategy, reporting directly to Group CEO Reda Raad. She will be responsible for promoting the company's vision for Disruption® in the region.

Previously, Romy served as Corporate Communications Director, where she oversaw the agency's internal and external communications, media relations, partnerships, corporate events, and presence at regional and global creative award shows such as the Cannes Lions Festival of Creativity, the Loeries, New York Festivals, Dubai Lynx, and MENA Effie awards, among others. She has helped enhance TBWA\RAAD's reputation in the region, contributing to agency, leadership, and talent recognition: The agency has been recognized for its innovation, earning the title of The Middle East's Most Innovative Company in Advertising by Fast Company Middle East, and CEO Reda Raad designated Advertising Person of the Year by Arab Ad in 2022.

Reda Raad, Group CEO of TBWA\RAAD said: “Romy is a multitalented and passionate leader who has strongly contributed to our workplace culture throughout the years and played a key role in enhancing the agency’s reputation, securing the right exposure to our people and creative product, and telling our story to the world. Romy has done remarkable work on the comms front during the pandemic by reinforcing our internal communication and launching key initiatives that contributed to a smooth navigation and solid recovery. All of these have showcased her problem-solving skills and speedy adaptability. I believe she is more than ready to take on bigger responsibilities within the agency.”

Speaking of her promotion, Romy said: “TBWA is a collective that never ceases to reinvent itself and innovate its operating model, philosophy, and products. Every year brings an exciting set of challenges, new products, projects, offerings, ideas, campaigns and most importantly, new stories to tell, to reflect an everchanging landscape. All of these are nurtured by the incredible TBWA culture - a culture one cannot but get addicted to. It has been a great journey for me so far on every level, and I look forward to this next chapter of my career. I’d like to thank our CEO Reda Raad for his trust, support, and mentorship throughout the years.”

Romy has over 15 years of experience in the creative industry, having started her career as a graphic designer before shifting to communications. She holds a BA in Graphic Design from the Lebanese American University and a Masters' degree in Marketing and Communication from ESA/ESCP Europe. 

Romy was also recognized in Communicate's list of Women to Watch for 2022, which celebrates women in the Middle East who are driving change in the industry.



TBWA\RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide’s presence across the Middle East and Africa. TBWA is The Disruption® Company. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named the Middle East’s Most Innovative Company in Advertising in 2022 by Fast Company Middle East, one of the World's Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020 and 2019, and Adweek's 2022 and 2018 Global Agency of the Year, we are a creative company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our regional clients include: Abu Dhabi Investment Office, Apple, AWR Rostomani Arabian Automobiles, CNN, Daikin, du, Essence, Gatorade, Henkel, Hilton, Hub71, Injazat, KFC, Max Fashion, Meta, NEOM, Nissan, Pepsico, Pfizer, Philips, Sheikh Shakhbout Medical City (SSMC)/Mayo Clinic, Standard Chartered, UAE Government Media Office. Follow us on Instagram and Twitter and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC).


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