TitreWelcome to Uncommon
Campagne Welcome to Uncommon
Annonceur Subaru Corporation
Marque Subaru Canada

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Type de média Télévision
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Á propos Zulu Alpha Kilo

Zulu Alpha Kilo stands out as a maverick global indie agency within the fiercely competitive advertising industry dominated by global holding companies.
Launched in 2008 by renowned Creative Director Zak Mroueh, the shop has built a reputation as an industry outlier and is one of the most respected independent agencies in the world. With 130 Zuligans in Toronto, New York and Vancouver, the shop is a magnet for top global talent.
Staff are called “Zuligans” and the agency’s unique culture is passionate, entrepreneurial and fearless in its pursuit of groundbreaking ideas. Zulu has won top honors from Ad Age, as Small Agency of the Year and International Agency of the Year on two occasions . The shop was also named one of Forbes Best Small Companies, a list launched from Bo Burlingham’s book, Small Giants: Companies that Choose to be Great Instead of Big. Most recently, Zulu was named Independent Agency of the Year by Campaign US and the Drum UK’s Agency of the Year.
The agency’s content and innovation studio, Zulubot, has also set the shop apart from traditional competitors. The creative production playground is comprised of 9 edit suites, and audio recording suite and photography space. Zulubot’s team of creators, editors, AR/VR developers and producers bring ideas to life at lightning speed for clients. Zulubut is also one of Snapchat’s official AR partners, creating innovatve work in the AR space.
Whether it’s building an entirely new brand platform, social content, advertising or an immersive digital experience, Zulu is a full service, next-generation agency with a track record of delivering breakthrough work and growth for brands. Over the past 14 years, Zulu has delivered impressive results for brands like Audi, Corona, Puma, Uber, Subaru, Harley-Davidson, Coca-Cola, Whirlpool and Tim Hortons to name a few. 

Dernières actus

Inflation, eat this! Pizza Pizza is extending its "Fixed-Rate Pizza" commitment

Last summer, three days after Canada’s biggest interest rate hike in 40 years, Pizza Pizza launched its Fixed-Rate Pizza offer, which allowed Canadians to “lock in” on a $16.99 XL 4-topping pizza, guaranteeing its price would not rise for at least a year. With over half a million Fixed-Rate Pizzas sold to date, Pizza Pizza is now extending its price guarantee until the end of 2023 – and promoting the extension with a new campaign from agency partner Zulu Alpha Kilo.

The “Fixed-Rate” name itself borrows language from the mortgage industry, so the new campaign – which includes TV, OLV and social – is doubling down on common banking and insurance infomercial tropes. Scenarios include an elderly couple who didn’t need a medical exam to get approved, a young couple enjoying their new dream pizza in their new dream home, and another character who explains how the website walked him through every step – there were no steps!

The campaign extension was sparked by the continued success of the Fixed-Rate Pizza offer, which has remained in the chain’s most popular offers for over six months. “We knew we were on to something special when the Wall Street Journal reached out asking to cover the campaign,” said Adrian Fuoco, Vice President Marketing. “Sales have surpassed our expectations, and with inflation still a challenge for Canadians, extending our commitment to not raise the price of our offer through the end of 2023 felt like the right thing to do.”

“Consumers are seeking real solutions to help with inflation – and some much-needed levity,” said Brian Murray, Executive Creative Director at Zulu Alpha Kilo.

Canadians can continue to “lock in their rate” online and on mobile through December 31st, 2023. Paid media is planned by Media Experts and Abacus leveraging programmatic video, social ads and display, along with a television buy that aligns with Pizza Pizza’s sport partnerships activity. 

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