Campagne UNtypical
Annonceur Sazerac Company
Marque 1792 Bourbon Whiskey

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Á propos BUNTIN

Buntin is a fiercely and fully independent agency that believes Conviction always beats Attention and always inspires the greatest Results. 

Dernières actus

Global Spirits Marketer Sazerac Company Turns to BUNTIN for its 1792 Bourbon Brand Positioning Goals

The Sazerac Company, which began its cognac business nearly 400 years ago in France – and today is the world’s premier global spirits company with over 450 spirits brands – has hired BUNTIN to lead its efforts to establish its 1792 Bourbon as the most stylish premium bourbon brand in the world.

“1792 bourbon is distinctly different,” notes BUNTIN Co-President and COO Dave Damman. “It doesn’t act like other bourbons, doesn’t taste like other bourbons, and certainly doesn’t look like other bourbons. Its unique position and packaging clearly stand out in the ever growing bourbon category.”

For 1792, Damman says BUNTIN is developing a campaign focused on 1792’s “untypical” and differentiating factors. “1792 has more sophistication and style than other bourbons, and the bottle design and tasting notes back that up,” he says, adding that the creative will focus on the brand’s product essence through stylish visuals showing 1792 as the “key” that unlocks unexpected cosmopolitan experiences. “We want to inspire people to express their own unique style and be anything but typical.”

The new creative, which will rely heavily on video across digital media, will begin appearing in the U.S. prior to Thanksgiving, with plans to extend the campaign to markets in South Korea and China in early 2022.


With operations in Nashville, Indianapolis, Detroit and Atlanta, BUNTIN is among the leading independent brand communications firms and an ADWEEK-recognized “Top U.S. Shop.” The agency specializes in building Brand Conviction as a tool for achieving disproportionate client business results. In addition to its work with corporate clients, the agency operates a cause-branding division called AdHope that assists organizations in maximizing their social value through “great work that does good in our world.” To learn more, visit buntingroup.com, facebook.com/buntingroup, or @TheBuntinGroup on Twitter, Instagram and LinkedIn.

About 1792

1792 Bourbon is crafted at the historic 130-year-old Barton 1792 Distillery, located in Bardstown, Kentucky – the bourbon capital of the world. As the oldest continually-operating distillery in Bardstown, Barton 1792 Distillery is named after the year Kentucky joined the United States. Today, the distillery sits on 196 acres, boasting 29 barrel-aging warehouses and over 500,000 aging barrels. The 1792 brand has won over 50 awards since 2015. 

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