| Titre | I am what I am |
| Titre (langue originale) | See The World Differently |
| Brief | The campaign draws on Virgin Atlantic's heritage of challenging the status quo – as well as recognising that the travel industry is entering an exciting new era, after the disruption brought on by the pandemic. The film champions the rich individuality of the airline’s people and customers. This builds on research showing that travellers find most airlines’ crew to be impersonal in their service. In contrast, Virgin Atlantic’s can be their true selves on board and on the ground. They don’t follow a script and are seen to offer a more personal touch. The film focuses on a group of charismatic characters, at an airport and on board a state-of-the-art A350 plane. Customers and crew alike joyfully do their own thing, set to the song “I am what I am”: a track made famous by Gloria Gaynor but reinterpreted here by breakthrough Jazz/Soul artist Lady Blackbird. |
| Agence | Lucky Generals |
| Campagne | I am what I am |
| Annonceur | Virgin Atlantic |
| Marque | Virgin Atlantic |
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Á propos Lucky Generals
Dernières actus
Lucky Generals is partnering with Effie UK to fund £10K worth of marketing effectiveness training for working class talent.
The initiative, Lucky10Grand is designed to mark both the agency's 10th birthday and its recent winning of the UK's top effectiveness prize - the Grand Effie - for its long-running campaign for Yorkshire Tea.
The fund will be administered by the social enterprise Commercial Break, with whom Lucky Generals has its own long-running relationship.
Lucky Generals founder, Andy Nairn said: "We're so proud to have won the Grand Effie, with our friends at Yorkshire Tea, as it sums up everything we've tried to do over our first ten years. This gives us a chance to put something back, a desire that is also rooted in our DNA."
Effie UK Director, Rachel Emms said: "Our industry is opening up to the fact that marketing isn’t marketing unless it’s effective. And if we can use our training programme to arm people wanting to break into the industry with an understanding of what makes truly great work, even better. We’re delighted to support this initiative and make our industry-leading effectiveness resources open to more people."
Commercial Break founder, James Hillhouse said: " Our partnership with Lucky Generals has already made such a huge difference to young working class talent. But everything we know tells us that training is the one thing that can really boost you on to the next level. That’s why were so excited about what Effie and Lucky Generals are offering here - it’s going to make a big impact.”
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