TitreWelcome to Uncommon
Campagne Welcome to Uncommon
Annonceur Subaru Corporation
Marque Subaru Canada

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Á propos Zulu Alpha Kilo

Zulu Alpha Kilo stands out as a maverick global indie agency within the fiercely competitive advertising industry dominated by global holding companies.
Launched in 2008 by renowned Creative Director Zak Mroueh, the shop has built a reputation as an industry outlier and is one of the most respected independent agencies in the world. With 130 Zuligans in Toronto, New York and Vancouver, the shop is a magnet for top global talent.
Staff are called “Zuligans” and the agency’s unique culture is passionate, entrepreneurial and fearless in its pursuit of groundbreaking ideas. Zulu has won top honors from Ad Age, as Small Agency of the Year and International Agency of the Year on two occasions . The shop was also named one of Forbes Best Small Companies, a list launched from Bo Burlingham’s book, Small Giants: Companies that Choose to be Great Instead of Big. Most recently, Zulu was named Independent Agency of the Year by Campaign US and the Drum UK’s Agency of the Year.
The agency’s content and innovation studio, Zulubot, has also set the shop apart from traditional competitors. The creative production playground is comprised of 9 edit suites, and audio recording suite and photography space. Zulubot’s team of creators, editors, AR/VR developers and producers bring ideas to life at lightning speed for clients. Zulubut is also one of Snapchat’s official AR partners, creating innovatve work in the AR space.
Whether it’s building an entirely new brand platform, social content, advertising or an immersive digital experience, Zulu is a full service, next-generation agency with a track record of delivering breakthrough work and growth for brands. Over the past 14 years, Zulu has delivered impressive results for brands like Audi, Corona, Puma, Uber, Subaru, Harley-Davidson, Coca-Cola, Whirlpool and Tim Hortons to name a few. 

Dernières actus

Keanu Reeves does not star in HomeEquity Bank’s new anti-scam series

If Keanu has ever declared his love for you over social media, it’s probably not the real deal. And yet many people around the world have reported being conned out of small fortunes by romance scammers posing as the Canadian actor.

In Unmask the Scam, a new anti-scam online series from HomeEquity Bank (HEB), a deepfake version of Keanu proves to viewers that not everything online is what it seems, while also clearing the famous actor's name once and for all. Across three episodes, the digitally simulated Keanu breaks down the inner workings of three unique scams: the Keanu Romance Scam, the Real Estate Scam and the Tech Support Scam.

As a bank that serves Canadian retirees exclusively, HomeEquity Bank has taken an active role in educating its clients on fraud prevention since retirees are frequent targets of scammers. And for Vivianne Gauci, HEB's Senior VP, Customer Experience and Chief Marketing Officer, this issue recently became personal. "I was targeted by a romance scammer pretending to be an A-list celebrity. I knew the signs so I didn’t fall for the scam, but I still can’t get over how real it looked," said Gauci. "Understanding that retired Canadians feel more vulnerable to scams, I knew HomeEquity Bank had a responsibility to help fight this new kind of fraud.”

Romance scams were responsible for the second highest amount of fraud-related dollar loss in Canada in 2022, with the Canadian Anti-Fraud Centre reporting 1,056 victims being defrauded out of $59 million. And with 34 percent of homeowners aged 55+ in B.C. and Ontario being single, according to research company YouGov, this cohort is an ideal target.

Launched during Fraud Prevention Month, Zulu Alpha Kilo developed the campaign as a follow up to Catch The Scam – an online anti-fraud series from HEB, developed by Zulu in 2020.

“Scammers are becoming more sophisticated and brazen by the day, so it's critical to combat their scam operations through education,” said Brian Murray, Chief Creative Officer at Zulu Alpha Kilo. “Blurring the lines between what’s real and what’s not allowed us to turn that education into entertainment and, ultimately, beat scammers at their own game.” 

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